You could actually come off as condescending Writing with only a search engine’s interests in mind results in “…a masterpiece by SEO writing standards and an absolute turd by regular writing standards.” readability ranks. But the definition of readability continues…
“This list was barely 2,000 subscribers at this point, but I wanted to show you how incredibly effective SMS marketing is even when you are starting,” said West as he displayed results from five SMS marketing campaigns that had generated…
Twitter, having been created in 2006, is still one of the top social media platforms in the world. There are over 340 million active users on Twitter as of 2020, with over 500 million tweets sent a day. 2019 – Lists…
That last point about ease of use in online retail is an important one. Though many of us missed face-to-face interaction during the pandemic, it’s clear that virtual solutions aren’t simply a pale imitation, and they offer advantages beyond avoiding…
Last month, I explained why cryptocurrencies are not ready for mainstream retail. The reasons include rampant volatility, lack of regulation, and extraordinary risk. All are good for speculators but bad for ecommerce merchants. Aiming to bring stability and perhaps avoid…
To end on a more positive note, here’s a recap on what you can do to ensure success with the conversion objective despite iOS 14’s limitations: Let’s dive into each one. Facebook pixel itself has been impacted in many ways…
That’s all for now. For more social media updates, head to The Social Quarterly Report. The Mental Health Foundation, creators of Mental Health Awareness Week, launched its 2021 campaign this time focusing on how connecting with nature can help support your mental…
Since Covid-19, the level of engagement on our platform has increased three-fold. One financial services customer was able to nearly halve its content creation time and deliver a significant cost saving, while another customer accelerated deal conversions by increasing client…
Last week we wrote about Google paid search clicks declining for many US retailers over the past few weeks. While some of the slower performance can be attributed to funkiness surrounding year-ago comparisons and stimulus timing, it appears that a…
Happy Returns PayPal acquires Happy Returns. PayPal has purchased Happy Returns for an undisclosed amount. Happy Returns’ technology will help extend PayPal’s commerce platform beyond discovery and payments to the post-purchase experience. With PayPal’s support, Happy Returns will also focus…
This means catering your B2B marketing strategies toward millennial preferences, like: 75% of the global workforce. According to Merit’s B2B Millennials Report, 73% of millennials are involved in product or service purchase decision-making at their companies, and 30% of them are…
Not only will this benefit the consumers, he says; it will also benefit retailers’ bottom line. In 2020, 3D and AR company Vertebrae updated its platform to enable shoppers to virtually try on digital items with even more accuracy, allowing…