Jason Spero, VP, Global Business Solutions at Google shared three key areas Google is focused on to make automated solutions better for the future: According to Google, consent mode helps advertisers operating in the European Economic Area and the United…
Have you ever watched an online shopping network? What about a product live stream? Amazon Live allows businesses to address a large audience of potential buyers. It is also an example of how to promote your product via live streams.…
Since there are both pros and cons to these features, it’s important that each advertiser makes their own determinations about what’s right for them. It’s a bit tough to give blanket advice to a group of people in this situation,…
What others say about your brand has never been more important or more amplified through the power of social media. The scale of this commentary is impossible for brands to control or fully ‘manage’. In what has become a pay-to-play…