In our Facebook Ads course, we provide a series of 10-minute articles where top PPC influencers and experts share tips, tutorials, and strategies that have worked for them. You’ll learn nuances of the platform as well as benchmark data to be able to understand and optimize your performance. The lessons provide strategic advice on:
Basics and campaign setup.
When you go to the link, look for “Select a topic to get started” and choose “Start your advertising journey.” Between the start advertising and sell your products tracks, you’ll learn how to:The course takes a deeper dive into the different Facebook advertising campaign types, sharing what each one is and how to set them up for success. It also covers additional topics like dynamic ads and budgeting—all with examples and pro tips. You’ll learn:
Instructive Facebook ads training courses
The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error.
1. Simiplilearn’s Social Media Certification Program
- Type: eLearning video with animation, talking heads, screen sharing
- Good for: beginners looking to run their first Facebook ad campaign
- Length: 1.5 hours
You now have more than enough material to understand, get started with, and succeed through Facebook advertising! Time to jump into the metaverse…
Informative courses
Intermediate topics and best practices.
- How Facebook advertising works
- Facts, stats, and terms to know
- Walkthrough of Ads Manager
- How to set up your first campaign
- Campaign review, tracking, and reporting
Andrew provides time stamps and links to resources in the description for easy navigation. He also covers the basics of the marketing funnel and generating popularity and demand. You’ll learn:
- Set up your campaign objective and targeting.
- Choose your placements and budget
- Use Facebook Ads Manager
- Manage inventory with product catalogs.
- Set up your shop and use Commerce Manager.
In this one-hour YouTube tutorial, Kai shares the process his agency uses to scale growth and revenue for its clients through Facebook advertising. He takes you from basic setup all the way to reporting, with commentary and tips to maintain profitability at every step. Just be prepared—he’s intense! (In all the best ways; he’s clearly passionate.) You’ll learn:
- Facebook ads account vs Facebook Business Manager
- The anatomy of a Facebook ad
- Creative design and tools
- Ad setup, scheduling, and policies
When you go to the link below, click “Start Learning,” and create your free account (no credit card required). You’ll then have unlimited access for 90 days. In these lessons, you’ll learn:
- Types of Facebook ads
- Page and pixel setup
- How to run a likes campaign
- Custom conversions
- Audience insights
Simplilearn’s free Facebook ads course was created by Paul Lewis, a Social Media and Digital Selling expert and lecturer for universities and corporate training organizations. It’s on an eLearning platform, so you can clearly see and move back and forth between lessons. It is comprehensive for social media marketing (totaling 49 hours), but lessons 7-10 are for Facebook advertising specifically.
- Facebook ad copywriting
- Best time to run Facebook ads
- Lowering your costs
- Strategies for local businesses
- Must-know Facebook ad optimizations
- What to do if your ads aren’t showing
- Targeting and retargeting
- Facebook advertising benchmarks
Strategic courses
Tips, advice, and advanced topics from influencers and experts.
- Account and campaign setup
- How to measure your ads
- Columns to use in reporting
- How to make metrics-based decisions
- Checklist to keep your ROAS on track to scale revenue
- What the Dollar-a-Day strategy is all about
- How to set up and measure it, with a strategy worksheet
- How to build ad sequences with targeting/retargeting
- How to create winning Facebook video ads
These Facebook training courses are geared for beginners looking to understand Facebook advertising on a general and conceptual level. They are good for people looking to get familiar with Ads Manager and set up their first campaign
- Facebook advertising terms to know
- Account and campaign setup
- Objectives to choose based on goals
- Budgeting tips
- Split testing
- Facebook Dynamic Creative ads
The training offers a mix of general setup instructions, suggestions and best practices to follow, and common mistakes to avoid. You’ll learn:
