We claim to hate cliches, but our brains inherently trust that with which it is familiar, so this isn’t a bad way to go. Plus, not all common phrases are annoying cliches. Try out idioms, famous quotes or lyrics, or just small bits from them.

  • Kodak got its name because the founder thought the letter K sounded strong and incisive?
  • Lego comes from the Danish “leg got” which means “play well?”
  • WD-40 was named so because the formula was finally successful on its 40th try?

My point is, you do NOT need a business name generator to come up with a creative name for your business.

how they want to feel as a result of your products or services. For example, “intrepid” means fearless and adventurous—a good name for a travel company!
  • Percepta (security)
  • Exela Movers
  • Ibotta, Inc. (consumer services)
  • Wanderu (hospitality & tourism)
  • Aceable, Inc. (online learning)
  • Intrepid Travel
  • Defendify (security)(Plus, how freaking fun is this word to say?)
  • Twisters Gymnastics Academy
  • Aims Community College 
  • Kaboom Fireworks
  • Compass Mortgage
  • Marathon Physical Therapy
  • Semicolon Bookstore
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Use an idiom, adage, or common phrase

And remember, as mentioned above, these are real business names, so stay away from infringement by checking your business name idea with the ​​US Trademark Checker as well as entity name availablity in your state.

  • 9Yards Media
  • When Pigs Fly (food)
  • Light As a Feather (health and beauty)
  • More Than Words (retail)
  • Top It Off (fashion)
  • Bent Out of Shape Jewelry
  • To Each Their Own, LLC (beauty salon)
  • Like You Mean It Productions
  • What You Will Yoga
  • EBA’s (Everything But Anchovies)
  • Soft As a Grape (clothing and retail)
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Go for something epic

One way to add a little creativity is to use a family pronoun in another language (if that language is relevant to you personally or your business). You can also use synonyms.

  • Atlantis Sports Club & Spa
    Atlantis is a legendary utopian civilization.
  • Saga Innovations
    A saga is a long story of heroic achievement.
  • Atlas Ventures
    Atlas is the Greek god of endurance and strength
  • Titan alarm
  • Jarvis Surgical
    J.A.R.V.I.S is Just a Rather Very Intelligent System, a character in Marvel movies..
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Catchy business name ideas

Have any cool business names to add to this list for inspiration? Let us know in the comments!

Combine words

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Embrace the smallness of your business! Use words to emphasize small things, or better yet, small things with big power.

  • Groupon
  • Influitive
  • Spinfluence
  • Intellivision
  • Perficient (proficient, perfect, efficient)
  • Omnilert
  • Technologent
  • Securiteam
  • Innometrics

Give it a rhyme 

Catchy business names are easy and fun to say and stick well in peoples’ memories. Here are some ideas on how to come up with a business name that rolls off the tongue and plants itself in the brain.

  • Puzzle Huddle
  • 7Eleven
  • Hobby Lobby
  • The Knickknack Shack
  • Los Amigos Taqueria
  • Plan4Demand
  • Chic Boutique Consignments
  • ElemenOPillows
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Unique business name ideas 

While larger businesses and corporations might end their business name with their product/service (Apex Technologies) or a word with a large connotation (“group,” “corp,” etc.), small businesses can go with more personable “people” words. These often represent the founders or owners of the business.

Go for colors, animals, or fresh produce

Technology company names contain words associated with intelligence, forward thinking, agility, the ether (air and space), and connectivity.

  • Arctic Wolf Neworks, Inc (cyber security)
  • The Zebra (car insurance comparison website)
  • Purple Mango (this is the name for a cafe, a skincare and laser office, and a media company)
  • Blue Kite Web Solutions LLC
  • The Maroon Door (restaurant)
  • Unchained Carrot (marketing)
  • The Orange Goat (restaurant)
core values of the company. Keep in mind though, that this can put your business under extra scrutiny.

Reflect your core values

There are ample ways to be clever here. Just make sure that the word combo is actually easy and intuitive to say, and doesn’t just look good written out. For example, ValiDaTEk is clever (validate + technology), but is it “va-LID-a-tek” or “val-i-DAY-tek”? These are micro interruptions that can subconsciously deter someone from referring or even contacting your business. Here are some fun combo business names:

  • PrimaCARE (medical)
  • Kindness Animal Hospital
  • Patient First Chiropractic & Physical Therapy
  • Fidelity Investments
  • Tenacity (education)
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Indicate your value proposition

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Marketing company names tend to contain words associated with growth, visibility, and attention.

  • Bottom Line Tax Services
  • B2B Salesify
  • Anytime Fitness (24-hour gym)
  • Holistic Business Excellence
  • One Stop Painting & Renovating
  • CustomMade (jewelry)
  • EZ Eyecare
  • Reliant At Home
  • EveryStep (home care)
  • 5280 Digital (5280 feet in a mile)
  • Siteimprove (websites)
  • Forecast5 Analytics
  • Five Star Senior Living
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Small business name ideas

There are tons of characters in history and entertainment that signify traits or qualities you may want associated with your business. Here are a few examples:

Use “people” words

“Creative” and “unique” are interchangeable adjectives, but for the sake of this post, I’m allotting this category of business name ideas to those of eccentric nature.

  • The Moving Guys
  • Sister’s Restaurant
  • Ruggiero Brothers Oil
  • Angela’s Bridal
  • The Tree Fellas
  • The Coffee Girl
  • The Building People, LLC
  • The Wine Guys
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Try other languages or synonyms

Now we’re going to head into some company names for specific industries, including marketing, media, consulting, technologies, and security.

  • Amigos Barber Shop
  • Tatte Bakery
    Tatte means grandma in Hebrew.
  • Zio’s Deli 
    Zio means uncle in Italian.
  • Aegis Chiropractic & Physical Therapy
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Go for small words

I’m not even kidding here. It would seem as though any combination of animals, colors, and organic matter is game for a business name—even if the name gives no indication of the business type.

  • Tiny Rebellion
  • Small Giants
  • Think Big Work Small
  • Small Ax Creative
  • Small Potatoes Catering
  • Small Dog Creative
  • Tiny Legend Learning Academy
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Add local language

Most business name ideas can work for any size business, but here are some suggestions geared specifically for small businesses.

  • Local Bounti
  • Local Roots
  • Neighborly Software
  • Neighbors Construction
  • Nearby Notary LLC
  • Local 149
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    Similarly, you could go with a name that highlights an element of your value proposition. Just remember that unfortunately, there are people out there just waiting to find a reason to to complain. The second someone has a hard time at your EZ Eyecare business, you’ll be sure to hear it from them.

    Marketing company names

    Did you know…

    • Growthonics
    • ClatterChatter
    • Fewofmany
    • Volume Nine
    • Ignite Visibility
    • The Bureau of Small Projects
    • Idea Grove
    • KickStart Marketing
    • Digital Dive Marketing
    • She Runs It
    • Be Busy Being Awesome Agency
    • SmarkLabs
    • The Growth Co.
    • Creative Juice
    • Be Seen Solutions
    • Color 9 Creative
    • The Invisible Paintbrush
    • Obvious Agency
    • Brandopedia
    • Fill the Gap Marketing Limited
    • Empiric Marketing
    (Image source)

    Media company names

    Want to know another copywriting psychology fun fact? The cognitive fluency of a piece of content influences how true or trustworthy the reader perceives it to be. And we all know how fluent rhyming words read (and get remembered).

    • Webpreneur Media
    • Medsnake Media
    • Big Honcho Media
    • Everglow Media
    • Clicky Media
    • Vibrant Media
    • Fearless Media
    • Splash Media
    • Velvet Media
    • Vertigo Media
    • 9Yards Media
    • Redsprout Media
    • Bluesteak Media
    • Weekend Media
    • Fork Media
    • Idiotic Media
    • Tiny Milkshake Media
    (Image source)
    • Innosight
    • Integrated Insight
    • Optimity
    • Perficient
    • Plan4Demand
    • Proactive Worldwide
    • Protiviti
    • Sage Consulting
    • Sapient
    • Swingtide
    • Utopia Global
    • Visionary Consulting
    • The Prize

    Technologies company names

    This could be a good way to keep your core values at the forefront of your employees’ minds. But again, they’ll also be at the forefront of your customers’ minds too—which can raise expectations. Not saying you can’t meet them—but no business can please everyone.

    • 2Gig Technologies
    • Airbyte
    • Alfatek
    • Aurora IT
    • Axle
    • Exacq Technologies
    • Excelero
    • Evolv Technology
    • Gecko Dynamics
    • Hello Ace
    • Hello Nerds
    • Ideas2IT
    • Innominds
    • Innoometriks Incorporated
    • Looking Point
    • Let’s Think Wireless
    • Matrix Systems
    • Nerd Crossing
    • Personetics
    • Quisitive
    (Image source)
    • Reef Technology (love this one)
    • EnableIP
    • Converged Communication Systems
    • Stratosphere Networks, llc
    • ThinkSys
    • UniVoIP, Inc
    • WeDigTech
    • SAGE Integration, Inc.
    • Savant Systems LLC
    • Scality
    • Sparkline
    • Technologent
    •  Plexus
    (Image source)

    Security company names 

    Local businesses tend to be more authentic and personable, and consumers are generally inclined to support them. Feel free to amp up your business appeal by using local language in your business name. 

    • 3rd Eye Surveillance
    • 4Front Engineered Solutions
    • ActivIdentity
    • Alpha Arseanl LLC
    • Bandit Solutions
    • Blackbelt Technologies
    • BlackHawk Products
    • Bombardier
    • BrickHouse Security
    • BullGuard
    (Image source)
    • Castle Defense 360
    • Champion Alarm Systems, Ltd
    • Datawatch Systems
    • Deep Instinct
    • Deep Sentinel
    • Defendify (this is my personal favorite)
    • Deterrent Technologies
    • Digital Guardian
    • Drawbridge
    • Eagle Eye Systems
    • Eye Spy Security
    • FIDO Alliance (Fast Identity Online)
    • Fierce Access Distributors LLC
    • First Defense
    • Fortified
    • GateKeeper Security
    • Glympse
    • Hawkeye Security
    • Scorpion Protection
    (Image source)
    • Instantly Safe
    • Intellicam Systems
    • Intellicheck
    • Keeper Security, inc.
    • KEYper Sytems
    • LaserShield
    • LiveWatch
    • NestLabs
    • Nuance Communications, Inc.
    • Omnilert
    • Orion Networks
    • Preventia
    • Rapid Security Solutions, LLC
    • Reliant Safety
    • ReliaQuest
    • Safe Haven Security
    • Safetrust Inc
    • Salient Systems
    • Securiteam
    • SheildIT
    • Silent Sentinel Stealth Monitoring
    • Sting Alarm
    • Stone Security
    • Surety Security
    (Image source)
    • Threat Extinguisher
    • Tripwire
    • Ultrasafe Security Specialists
    • Videolarm
    • VigilEASE, Inc.

    Securitiy company names use words associated with vision, strength, speed, readiness, and instinct.
    I learned upon writing this post that media company names are the most eclectic ones out there. There isn’t really a common theme other than the fact that they’re all kinda quirky and fun.

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