“URL inspection” provides data for a specific page on indexation, mobile usability, and problems.
I’m a professional search optimizer who relies on Search Console near daily. Here are my six most valuable reports on that platform.
The Coverage report shows indexing info of all URLs on your site — which pages Google can and cannot crawl and index, and why.
Performance Report
Google Search Console is essential for optimizing organic rankings because its data comes straight from Google itself. No other tool provides Google’s direct experience in crawling, indexing, and ranking your site.
The Experience section addresses visitors’ experiences on your site. The section consists of three reports:
Use this tool, also, to identify a problem with a single page or type (such as product detail pages) and issues with code, structured data, and meta tags.
The Performance report also lists the devices people use to access your site and their countries. You can also see the clicks and positions of your rich snippets.
Links Report
The “External links” and “Internal links” sections both provide “Top linked pages” — pages with the most links from other sites and from your own site.
The Links report shows all external and internal links to your site.
Search Console is the only reliable way to know which queries send clicks to your site and the rankings of pages from those queries. Google Analytics has long hidden organic search query info behind “not provided.”
Getting started with Search Console is easy.
Coverage Report
“Top linking sites” lists the websites that link most heavily to yours. For example, the report might show that Wikipedia linked to 10 of your pages, and Yahoo Finance linked to three. Clicking “More” on this section produces a listing of all pages from a particular domain that link yours.
The report displays common errors and crawl blockers, such as soft 404s, redirect mistakes, and blocks from robots.txt directives and noindex tags. Review this section regularly to identify accidental blocks that impact performance. Check the box that says “Excluded” and review the list.
URL Inspection
Use the Performance report to monitor rankings, improve organic traffic, and identify pages that need updating.
The “Top linking text” section shows the most popular link (anchor) text. Likely the most common is your company name or a version of it. To filter the link text for keywords, click into the report and then on the upside-down triangle. Choose “Link text” and type a word or phrase on “Filter by Link text.”
Experience Section
The Experience section consists of three sections: Page Experience, Core Web Vitals, and Mobile Usability.
- Page Experience provides a summary of how your site serves visitors. Google flatly states that this is a ranking signal. A poor rating is likely hurting your rankings.
- Core Web Vitals measures and reports on the speed, responsiveness, and stability of your pages.
- Mobile Usability shows which pages have problems when viewed on smartphones.
Manual Actions
The Performance report (Overview > Performance) offers 16 months of ranking data, showing which search queries drive clicks to your site. The report provides the number of clicks for every query and page within the set timeframe, the number of impressions the page’s snippet received, the average click-through rate, and the average position.
