Profile your own “mom and pop business” or a business that inspired you. Photo: Tim Mossholder.
An apparel store might create an article for dressing like a leprechaun or a fun party outfit. Other examples include:
1. Evergreen Workshops
A good example is Guitar Salon International. This Santa Monica, Calif.-based retailer sells classical and flamenco guitars. Its YouTube channel contains superb mini-concerts.
Treat this content like a profile. Describe what sparked the business. Include its ups and downs and plans for the future.
- Several video lessons,
- PDF sheet music,
- A forum,
- A website for submitting homework,
- Email automation to guide participants.
No matter the topic, content marketing should help companies attract, engage, and retain customers. Doing that requires creating, publishing, and promoting content.
- Luggage retailer: “Travel to Asia” workshop.
- Kitchen supply store: “Sustainable Cooking” workshop.
- Legal document supplier: “Employment Tax Filings” workshop.
2. National Craft Month
The concept could work for all sorts of online businesses.
So why not be a little self-serving during March 2022? Create content that celebrates your own small business or those that inspired it.
An evergreen workshop launched in March 2022 could encourage signups year around. Photo: Oleg Ivanov. Guitar Salon International connects entertaining content to the products it sells.
The term “mom and pop business” can describe just about any small, privately-owned company, including many ecommerce operations.
3. Entertain Your Audience
Guitar Salon’s content entertains consumers, but it also helps sell products.
Here is an example. Imagine an online music store that creates an evergreen workshop for beginning guitar. The workshop might include:
Don’t be afraid to expand the meaning of the word “craft” to include just about any how-to topic, such as:
Rapid growth in the so-called creator economy is expanding ecommerce and blurring distinctions between business and entertainment.
Popular culture has made the color green seemingly inseparable from the month of March. It’s Irish heritage month in several nations. And it contains St. Patrick’s Day, which, in the United States at least, often includes consuming green beer. There are other green celebrations, too — the city of Chicago dyes the river green, for example.
To help fill your editorial backlog, here are five content marketing ideas for March 2022.
4. St. Patrick’s Day Celebration Ideas
So why not apply the green theme and launch one or more “evergreen” workshops?
In March 2022, try to create content that entertains your audience. It could engage prospects and retain customers.
5. National Mom and Pop Business Owners Day
The “evergreen” part describes a workshop that’s available at any time. Email automation directs participants through the workshop, pointing to videos, forums, and activities.
Here are a few examples on YouTube:
How-to content is among the most effective. Anything that helps consumers achieve a goal is truly useful and encourages a sense of reciprocity.