From a content marketer’s perspective, it may also be a chance to describe how your business is reducing waste or promoting sustainability.
For example, REI has started releasing an annual sustainability and stewardship report. It describes what the company is doing to reduce negative environmental impacts.
An April Listicle
For a playlist, the company could publish something similar to Bon Appétit magazine’s “We Made You 6 Perfect Dinner Party Playlists, You’re Welcome.” The article describes several playlists and embeds a Spotify player.
In April 2022, consider celebrating your customers as they do the things they love. You might call this your customer-in-action profile. Imagine a video interview wherein the customer is doing (or at least describing) what she loves.
April is a musical month. It is International Guitar Month and Jazz Appreciation Month.
- Workwear shop: “Top 15 Wet Weather Jackets for Construction Workers.”
- Garden supply store: “19 Veggies to Start Growing in April.”
- Luggage merchant: “The 15 New Travel Restrictions Hitting Travelers in April.”
- Cleaning solutions brand: “The 10 Dirtiest Things in Your House, and How to Clean Them.”
Launch a Creator Series
The store’s content team could profile musicians known for their love of food. For example, the foul-mouthed rapper Action Bronson (Ariyan Arslani) is renowned for his love of food. A secondary option could be a conversation about food with an emerging musician.
For inspiration, check out this video profile of photographer Ben Baker.
Bon Appétit produced a series of dinner-related musical playlists.
April 3 is National Film Score Day.
Companies presumably love their customers, the source of success and profit.
Keep America Beautiful Month
Here are a few example titles businesses could use this April.
Content marketing is the act of creating, publishing, and promoting articles, videos, podcasts, and similar to attract, engage, and retain customers. In some ways, it is the ultimate form of inbound marketing.
Action Profiles of Customers
April 11 is both National Barbershop Quartet Day and National Eight Track Tape Day.
Consider creating listicles specific to the activities or interests of your company’s customers.
A company that sells, say, kitchen and dining supplies could produce content in each of the above categories.
REI publishes on its website a stewardship report and touts its environmental efforts.
Listverse is an example of a website almost entirely devoted to listicles.
Music could make sense for some companies’ content marketing in at least three ways:
As a form of writing, listicles are very good at connecting or enumerating related items or ideas. Businesses can use the format to compare products, services, or similar. Listicles also effectively explain otherwise complex topics in ways that a reader might skim.
Creators are the folks who make and share content online, often as individuals or as small companies. Top creators include Pat Flynn, James Clear, Phillip McKernan, Dorie Clark, and Paul Davids. Their business is the content they produce.
- Playlists and song lists,
- Musician profiles,
- Music as it relates to products.
At least a few folks — such as Scott Belsky, chief product officer at Adobe — have suggested that businesses start creating content similar to creators’.
The next phase of content marketing could be creator marketing.
Paul Davids is a musician who helps guitar players improve their skills. His content is personal, useful, and entertaining.