The Glimpse extension turns Google Trends into an actionable marketing dashboard, allowing the quick assessment of a target search query for additional content ideas and social media priorities.
“Related topics” and “Related queries” — such as this example for the keyword “ecommerce” — can identify keyword optimization opportunities, including time-sensitive topics.
Both can be filtered by “Top” (i.e., most popular) and “Rising” (i.e., biggest volume increase).
Similar to Google’s autocomplete, Trends is useful because it relies on data from real searchers. Unlike autocomplete, however, Trends is not personalized or filtered. Thus the results for Trends and autocomplete will differ.
The search interest for “salesforce” accelerated past “hubspot” in late 2017 and early 2018.
KeywordTool.io shows on one page all related trends and the search interest of each. KeywordTool.io offers a handy filter to limit the results of a keyword and to find rising trends containing it.
As for the increased interest in “salesforce” in late 2017 and early 2018, a date search indicates new Salesforce features during that period and an announcement of a partnership with Google.
- Search on Google for the competitor’s name.
- Click “Tools.”
- Select the timeframe of the interest spike using “Custom range” behind the “Any time” drop-down.
“Related topics” and “Related queries” provide a high-level view of Google’s understanding of your target subject. The tools can also identify time-sensitive topics to catch the rise of search interest. Clicking each topic or query in the lists produces more Google Trends results. Selecting a particular country or state shows related topics and queries in that locale.
You could also compare the interest of competitors’ brands. Hubspot, for example, could compare itself to Salesforce, a competitor.
- Related topics. Categories and entities that Google considers relevant to the query.
- Related queries. Used by people who also search on the target query.
Trends allows the global or local comparison of two or more search queries, which helps prioritize keywords.
Google Trends provides invaluable insight into how people search for a particular topic.
For example, here are the related topics and queries for “ecommerce.”
Enhanced Trends Data
Conducting a date search on Google can provide context for competitive fluctuations.
Few third-party tools use Google Trends data. Two that do are Glimpse and KeywordTool.io.
“Ecommerce” has more search queries than “e-commerce.”
A date search indicates new Salesforce features in early 2018 and an announcement in late 2017 of a partnership with Google.
Explore Google Trends. There are many ways to use it for search engine optimization. Google’s Simon Rogers lists some helpful examples of using the data for storytelling, such as putting trends into context or isolating them by state or city.