#shoplocal, #buylocal, #supportsmallbiz, #familyowned, #smallbusinesssaturday, #smallbusinessweek, #smallbusinesslove, #smallbusinesstips, #smallbusinessowner, #handmade, #handcrafted, #etsyshop
Take the hashtag created by the sneaker company, Allbirds. Rather than using generic hashtags on every post, they use #weareallbirds, and happy customers use it as well to share their new kicks!
Table of contents
What is a hashtag?
Tips for creating a branded hashtag on Instagram:
Why use Instagram hashtags?
#carmechaniclife…not shown in the image due to the hiding trick mentioned above
- Expand your reach. Hashtags make your Instagram posts, Reels, and Stories discoverable by users in their regular Instagram meanderings, giving you multiple avenues for exposure to a larger audience.
- Increase engagement. Instagram posts that use hashtags gain a 12.6% increase in engagement compared to those without. Another source says 29%.
- Build your following. Because hashtags help you to get discovered by niche audiences, they help you to get more Instagram followers—quality followers that have the potential to become customers.
- Strengthen your brand: Between branded hashtags that encourage user-generated content and just flat-out funny hashtags that serve only aesthetic purposes, hashtags play a role in expressing your brand voice and even building trust.
But don’t force it. If your post doesn’t need 30 hashtags, don’t go searching for them. Remember, your goal is not to show up in every search, it’s to show up in the right searches.
How to add hashtags on Instagram
How to use hashtags on Instagram
1. Treat them like keywords
Popular hashtags aren’t going to help you to stand out, but they can’t hurt in giving you some exposure. Plus, they’re a good “seed” hashtag that you can modify for relevancy.
- Broad, low intent: #landscaping, #backyard
- Less broad, medium intent: #landscapinghouston, #residentiallandscape
- Specific, high intent: #landscapingserviceshouston
Run an Instagram giveaway asking entrants to take a picture, tag your business, and use a specific hashtag. Not only does it make it easier for you to track entries, but it can help you populate your branded hashtag with awesome content.
2. Save a default list
Adding a hashtag on Instagram is literally as easy as putting the pound symbol in front of a word or phrase! Here are a few side notes:
Type hashtag ideas into the Instagram search bar and see what auto-fills. Easy peasy.
3. Create your own hashtag campaigns
There are tons of Instagram hashtag generators out there—like All Hashtag and Sistrix—that will generate relevant hashtags and give you some data on what hashtags are popular.
Hashtags are the keywords of Instagram SEO. You’ll want to use a mix of high-volume hashtags to help you gain broad exposure, as well as lower-volume but higher-intent hashtags to attract potential followers and customers. Hashtag research tools (which we’ll cover below) can help with this, but it’s also intuitive. For example:
But remember. Relevancy is critical. Remove hashtags from your list where it doesn’t apply. If someone is exploring a hashtag and your super irrelevant post pops up, it’ll make your brand look unreputable, untrustworthy, and/or desperate.
4. Create an evergreen branded hashtag for UGC
Instagram hashtags 101
Some of the best Instagram marketing campaigns are hashtag-based. Take the unforgettable #IceBucketChallenge. The marketing team for the ALS Association was able to raise awareness with this hashtag campaign, but they also raised a substantial amount of money (5 million to be exact!). Think about how you can do something similar by getting your followers to WANT to use your hashtag, which will help spread brand awareness about your business to other Instagrammers.
- Make it unique. Be specific and include your brand name
- Make it easy to remember. If a hashtag is too long and complicated like #wordstreammakesadvertisingeasy, your followers won’t remember or use it.
- Check it. Always search the hashtag to make sure it’s not already being used, or worse, used for something inappropriate or insensitive.
5. Use hashtags for giveaways
Hashtag ideas & examples