16 Simple, Meaningful Mother’s Day Marketing Ideas

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There are a number of free and easy events you can put on for your customers on or before Mother’s Day with attractions like:
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Mother’s Day marketing ideas

So maybe you could give it a read and let me know what you think?

Prioritize inclusivity

Here’s a creative Instagram Story idea: share your Instagram creds with a handful of mothers on your team and give them each a day or hour of the day to cover. They can share a day in the life of a mother for their family type, culture, and lifestyle. This is an easy way to celebrate diversity and humanize your brand.

Support a nonprofit organization

Promote a sustainable Mother’s Day

Create a Mother’s Day gift guide

Invite personal sharing

Offer a discount

Do a multi-cultural Instagram Story takeover

Use creative imagery

Use templates

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Send out a Mother’s Day email

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Send out a personalized happy Mother’s Day email to your clients (but keep it inclusive).
Send out a marketing email with Mother’s Day discounts and promotions you’re running.
Compile a newsletter with a mix of announcements, resources, and tips. Include your gift guide, things to do list, and giveaway instructions, of course.

No, Mother’s Day will never be the simple single-white-carnation-wearing day Anna wanted it to be, but there are plenty of simple ways your business can recognize the holiday in such a manner that prioritizes virtues over sales. And those simple Mother’s Day marketing ideas include:
First and foremost, remember that Mother’s Day isn’t a happy day for everyone. It can be a struggle for women who have lost a child, for mothers who have lost a mother, for children who don’t have a mother. Consider providing your audience with an opt-out for Mother’s Day material or adjusting your messaging to recognize these groups.

Have a countdown

So why not compile a Mother’s Day gift guide for those in your audience. It doesn’t have to be of products or services you offer. In fact, if you don’t offer anything relevant, it can consist entirely of others’ products/services. Content marketing is about adding value for your audience, sometimes purely altruistically.
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Mother’s Day marketing ideas recap

Similar to creating a gift guide, get some local marketing into the mix by writing an email or blog post about things to do in your area on Mother’s Day. Once again, this is a good opportunity to build trust with your audience and also potential partnerships with the businesses you refer tem to.