The Idaho Potato Commission even has a video on YouTube showing you how to make donuts with dehydrated mashed potatoes.
As the leaves change color and a hint of coolness enters the air, people become excited about all things pumpkin spice and cozy sweaters. But for marketers, the coming of autumn also marks the beginning of a new school year.
1. ‘Back to School’ Series
What follows are five topic ideas for your company’s September 2022 content marketing.
For some, September is a time to take advantage of the last few weeks of warm weather to go camping or hiking. For others, it means spending time in the kitchen, cooking up all the seasonal produce they can get their hands on.
In commemorating this event, marketers can produce content related to the Constitution, its amendments, or positive aspects of American culture.
2. The “Ultimate Guide to…”
Let’s turn to pop culture in 2010. In episode three, season seven of the animated series Futurama, the characters Fry and Bender purchase new eyePhones from Mom Industries and begin to compete over who can get more followers on a social media app.
For example, a plumbing supply business could publish a potato cannon tutorial and sell the pipe and glue to build the launcher.
On September 17, 1787, delegates in Philadelphia signed what would become one of the most influential documents in human history, the United States Constitution.
In the United States, a typical household in 2022 with high-school-age children or younger will spend 4.35 on back-to-school shopping, according to estimates from the National Retail Federation. Families with college students will spend even more — about ,199.43.
3. National Potato Month
Finally, content related to American exceptionalism— its successes and failures — is a worthy topic in recognition of Constitution Day. After all, the Constitution is what makes the United States unique among nations.
For example, a direct-to-consumer backpacking brand could produce “The Ultimate Guide to Fall Backpacking Trips in West Virginia” or similar.
Howard Chandler Christy painted this version of the signing of the Constitution in 1940.
Producing a guide to autumn activities, whatever they might be, is a good way to provide useful information whilst featuring the products you sell.
4. Tell a Conversion-driving Story
If Idaho can make donuts with potatoes, imagine what you could do.
For September, try to find at least one conversion-driving story that describes a product you sell so well it is worthy of the “Shut up and take my money” meme.
September is National Potato Month in the United States. As food holidays go — can a whole month be a holiday? — National Potato Month is a very versatile theme.
For example, a blog post could describe the history of Constitution Day or the amendment process. Alternatively, a short video could discuss one of the founding documents that preceded the Constitution, such as the Articles of Confederation.
5. U.S. Constitution Day: Sept. 17
If you’re running short on content marketing topics this September, consider back-to-school activities, guides, potatoes, conversions, or the U.S. Constitution.
An “Ultimate Guide to Autumn Activities” could engage customers and prospects no matter what products your business sells.
In the show — a parody of iPhones and social media — it turns out that Mom Industries is trying to infect folk’s brains with a virus. But let’s put that aside.