– Robbie Leiter, Associate Director, Business Development at Tinuiti
– Robbie Leiter, Associate Director, Business Development at Tinuiti
“We need to keep challenging retailers to keep pace and provide those organic user experiences, not only on behalf of the brand, but enhance in search so we don’t just have to use sponsored products as a bridge to fill that organic gap. We also will see a lot more self-service DSPs or PMPs. The ones launched in 2022, in my opinion, are a bit underutilized today but as we get more sophisticated in our audience selection and segmentation we should start to see brands starting to compare the strength and effectiveness of these different 1P audiences that the retailers are offering and be able to utilize that in their 2024 budget planning.”
– Elizabeth Marsten, Group Director, Marketplace Strategic Services at Tinuiti
Grocery Shop 2022, an annual conference that covers the evolution of grocery retailers, was bigger and better than ever this year. Over 4,000 leaders in the retail media industry, including partners and vendors, took over Mandela Bay in Las Vegas for four days of educational sessions, workshops, and networking events. The brightest minds in the CPG space came together to chat about the future of grocery, top tech advancements, and new solutions to reach consumers in the ecommerce space. Grocery Shop 2022, an annual conference that covers the evolution of grocery retailers, was bigger and better than ever this year. Over 4,000 leaders in the retail media industry, including partners and vendors, took over Mandela Bay in Las Vegas for four days of educational sessions, workshops, and networking events. The brightest minds in the CPG space came together to chat about the future of grocery, top tech advancements, and new solutions to reach consumers in the ecommerce space.
Even Retail’s Biggest Players are Finding New Ways to Drive Growth
Grocery Shop 2022, an annual conference that covers the evolution of grocery retailers, was bigger and better than ever this year. Over 4,000 leaders in the retail media industry, including partners and vendors, took over Mandela Bay in Las Vegas for four days of educational sessions, workshops, and networking events. The brightest minds in the CPG space came together to chat about the future of grocery, top tech advancements, and new solutions to reach consumers in the ecommerce space.
Enter: Amazon Marketing Cloud
Attendees heard from some of the heaviest hitters in retail including DoorDash, Instacart, Walmart, GoPuff, Unilever, Sam’s Club, Whole Foods Market, Chobani, General Mills, P&G, and more. Additionally, the event hosted a variety of sponsors and exhibitors, and Tinuiti was proud to be on the ground at Groceryshop 2022 to take 25+ meetings with innovative brands in the retail space as well as to partner with Instacart for a co-hosted Topgolf event.
Customization and Personalization Remains Top of Mind
Attendees heard from some of the heaviest hitters in retail including DoorDash, Instacart, Walmart, GoPuff, Unilever, Sam’s Club, Whole Foods Market, Chobani, General Mills, P&G, and more. Additionally, the event hosted a variety of sponsors and exhibitors, and Tinuiti was proud to be on the ground at Groceryshop 2022 to take 25+ meetings with innovative brands in the retail space as well as to partner with Instacart for a co-hosted Topgolf event. “What was really great to see is that many of the same things we are working on at Tinuiti were reflected in a lot of the sessions we saw at Groceryshop 2022. Whether that’s Walmart’s display self-service, Instacart’s latest and greatest shoppable video ads, or clean room solutions like Amazon Marketing Cloud.”
