Ashley Friedlein on the new normals for 2022 in digital and marketing
The war for talent in digital and marketing is not new, but Friedlein described it now…
2022: Winning the war for digital talent
Given today’s competition for digital talent, prospective employees are evaluating multiple opportunities. How quickly and easily…
2022: The influencer comes of age
Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers,…
2022: Hybrid learning bridges the skills gap for a distributed workforce
Today, the idea of a team spending three days in a conference room seems antique, but…
Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives
Twitter recommends targeting at least thirty accounts for follower look-alikes, but I recommend only choosing specific…
Charts: Global Venture Capital Funding 2021
Financial technology companies raised 2 billion in 2021 (the top category) and accounted for 21% of…
2022: A definitive moment for D2C
There are many benefits to going direct to consumers including brand differentiation and control over pricing,…
The Top 10 SEO Trends & Strategies to Get More Traffic in 2022
Because Google is so much better at recognizing content quality and page experience signals on web…
Is JD.com’s Ochama bringing New Retail to Europe?
The stores, opened under the brand name Ochama, introduce what JD.com has described as “an unprecedented…
Google Analytics 4 Transition Checklist
The author’s Data Studio report connects a UA view and GA4 property. It also includes instructions…
The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)
Great news. You’ve made it to the final stage. Accessibility refers to making sure the information…
Four ways that luxury brands are building customer loyalty through digital channels
Join now and get 10% off your first online purchase (and so much more): https://t.co/OVNdzhndcQ pic.twitter.com/vlXePD1MAL…
Are Big Changes Coming to Digital Ads in 2022?
Each group may have different reasons, but the outcome will be the same: We are likely…
4 Successful Influencer Marketing Campaigns
Daniel Wellington’s campus-influencer program targets a younger demographic. Daniel Wellington MVMT relied on Instagram influencers in…
Why zero party data is key in a cookieless future
A new era of strategies is emerging to prepare companies for a world without cookies, as…
Paid Search Drives Kuru Footwear to 2021 Success
It boils down to being oriented toward growth or efficiency. If you’re oriented for efficiency, every…
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Instagram Chronological Order Feed is Back [as an option]
Social media users responding negatively to an update or change on any given platform is nothing…
15 Influencer Marketing Trends for 2022
Smart influencer marketers will prioritize video content creators as they will provide the biggest bang for…
The One Copywriting Technique You’re Not Using (+6 Ways to Do It)
In today’s post, we’re going to talk about a copywriting strategy that you probably have never…
SEO: 6 Critical Search Console Reports
“URL inspection” provides data for a specific page on indexation, mobile usability, and problems. I’m a…
20 Years in Ecommerce for Miva’s CEO
I use the term “dragon” to refer to life-changing and game-changing events beyond our control. It…
Charts: Growth of Global Payments, Cryptocurrencies
Credit card acquirers (i.e., merchant account providers), processors, and networks experienced only slight revenue declines at…
The Complete Survival Guide to Google Ads for Small Business
As your Google Ads account continues to grow, so will your historical data. PPC metrics that…
The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)
It’s important to know the digital marketing trends of 2022 (here are ours). But the thing…
Magnite’s James Brown on the future of privacy, personalisation, and programmatic
Immerse yourself in programmatic and really begin to understand the technology. At the start, the language…
Ecommerce Design Is Critical (but Misunderstood)
Content is still key. Start with a site map and list your required pages. Don’t forget…
The secret to great ecommerce experience? Collaboration
Alone, each department in your business is hamstrung by the walled gardens of their functions, unable…
How restaurants are innovating with digital loyalty programs
Chipotle is another restaurant that has seen huge success from its digital loyalty program, which CEO…
Ecommerce Product Releases: January 17, 2022
Lucidworks Marin Software announces integration to expand Amazon advertising options. Marin Software, a provider of digital…
How to Find the Best Influencers for Your Brand
As a search engine, Google is first and foremost a noun, but it has also…