Google Topics Resembles Contextual Advertising
Since April 2022, Google has been testing a new, perhaps better, option, the aforementioned “Topics.” (I…
3 Keyword Tools for Search Intent
Another useful signal of search intent is a keyword’s cost per click in Google Ads. Advertisers…
![What Does the Future of Web Privacy Look Like? [Updates in 2022 and Beyond]](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2021/04/what-to-know-before-you-sell-your-small-business.png.webp)
What Does the Future of Web Privacy Look Like? [Updates in 2022 and Beyond]
Brands will, realistically, have to play ball with the new privacy requirements and adjust to the…
What is Contextual Targeting [And How Does It Work in a Post-Privacy World?]
Online communities like Reddit embody everything that contextual targeting is about. Reddit has thousands of sub-groups…
How to Find Your Target Audience in 5 Steps (With Examples!)
This last step might seem like an outlier in the process, but it is super important:…
Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Barilla’s Lyndsay Weir presenting at Econsultancy Live: CX 2022. Photo credit: ASV Photography Weir outlined three…
Charts: Global Funding of Non-fungible Tokens
— Non-fungible tokens are digital representations of any physical or virtual asset — art, images, songs,…
The 2022 Guide to the Perfect Google Ads Account Structure
Another note: For this post, our anatomy will follow that of an advertiser using Search, Display,…
Employee Compensation Options, Near and Long-term
When a company provides this sort of compensation array, it is helping its workers find financial…
Choosing an influencer: what are the key considerations?
This article is an edited excerpt from Econsultancy’s Influencer Marketing Best Practice Guide, available to subscribers…
How to Write a Follow-Up Email (+12 Examples & Templates)
I’m happy to share more details and answer any further questions you have—when’s the best time…
4 Questions for a Prospective PPC Agency
To be sure, an effective paid search account needs automation. Automated bid strategies adjust on the…
Needing Deodorant, Curie Founder Made Her Own
That was in late 2018. Fast forward to 2022, and Moret’s deodorant business is now Curie,…
Social Performance Marketing, As We Once Knew It, is Dead [An Open Letter]
What worked in the past is probably not going to work again because those capabilities are…
Walmart Sponsored Products Update: Search-relevancy Enhancements Expand Advertising Options
The areas you’ll want to focus on include: Search and Browse In-Grid Placements Criteria Top…
30 Awesome Examples of Conversational Copywriting (+How to Do It Right)
Google’s mission statement. Friendly faculty. The Clikk gets clever here with its signup copy. It reads:…
5 Content Marketing Ideas for June 2022
Albums released in June 1972, for example, include: Celebrate 50th anniversaries. For the mathematically challenged, anything…
Free SEO Tools for Do-it-yourself Analysis
Check My Links. Broken links and redirects hurt usability and send bad signals to Google. Thus…