Webinar: Driving Business Growth and Transforming B2B Customer Experiences with Digital Commerce in 2022
The need to connect with customers on their terms is greater than ever. Missed opportunities to…
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11 Creative [Copy & Paste!] Holiday Customer Appreciation Messages to Send This Year
Try out something like this if you’re a solopreneur. YourName mission.It is through your feedback that…
Radley and Threads on the integral role of social media in luxury ecommerce
“Social media has made luxury a level playing field – whether you are a brand or…
Charts: Ecommerce in Southeast Asia (Stats, Outlook)
— Vietnam and the Philippines are the region’s fastest-growing online economies. Vietnam’s online GMV will nearly…
Practical Ecommerce | News, How to, Definitions, Guides, Examples
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not…
Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”
“People spend more time researching which sofa to buy than which house,” Rob Bridgeman, CEO and…
3 Ways Google’s Search Console Improves Organic Clicks
In “Performance > Search results,” click “+ New” to add a filter. Then select “Search appearance.”…
A “seismic shift in how consumers interact with brands”: Impact’s Ross Negus on the partnership economy
My role can really be summarised as problem solving with customers and prospects, navigating and understanding…
The Best Ecommerce Content for Instagram
User-generated. Instagram may be the best social platform for engaging an ecommerce audience. Customers can use…
Healthcare Advertising Benchmarks for Search, Display, & Social in 2021
Let’s say you’re running ads for your healthcare business. You can identify your top-performing campaigns in…
It’s a New Normal for Ecommerce in 2022
Just-for-you discount codes. Generating unique coupon codes for each customer is an excellent way to personalize…
“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity
Register for Econsultancy Live: The Future of Ecommerce to watch Colin Lewis’ session on demand, as…
Climbing the digital property ladder: Helping real estate brands move with the times
Lockdown accelerated buyers’ appetite for virtual tours. They swiftly adapted to using the digital journey for…
16 Great (and Not-So-Great) Thank You Page Examples to Learn From
When it comes to thank you pages, the more concise the better. A few sentences should…
Retail trends with impact: What good looks like in smarter logistics and store digitalisation
In this on-demand talk from the SAP Together Works Summit, part of Econsultancy Live, Maria Morais,…
Product Photography, Part 13: Special Edits
[embedded content] — This is the 13th installment in my series on helping ecommerce merchants create…
Why & How to Use Music in Ads (Without Getting Sued!)
Music licensing service cons: Music licensing service pros: study on the impact of music in ads…
Stats roundup: How ecommerce in APAC is changing in the wake of Covid-19
According to a report from Business Standard, 600,000 products were sold in the first hour alone….
B2B digital commerce: Optimising the B2B lifecycle
To learn more, watch this session from the SAP Together Works Summit, part of Econsultancy Live,…
Combining B2B and D2C for a consumer-centric strategy in Consumer Products
The increase in complexity of sales channels and the rise of consumer expectations represent a challenge…
Not a moment to lose: Taking control of consumer data with a CDP
This session from the SAP Together Works Summit at Econsultancy Live is available to watch on…
A day in the life of… Susan Vidler, Global Chief Research Officer at Toluna
It is important for brands to communicate what they stand for in a clear, focused and…
How marketing and commerce platforms work together: Achieving scalability, efficiency and CLTV
[embedded content] To find out more, watch this session from the SAP Together Works Summit, part…
The Beauty of Bootstrapping a Business
But this episode is different. I’m interviewing no one. Instead, I’m addressing a singular topic: bootstrapping,…
Stats roundup: Online grocery post-Covid-19
The company jumped 16 places in the Top 75 list for 2020, following a 63.3% growth…
Charts: Ecommerce Share of Global Retail Sales
— “China Is Dominating Ecommerce” is the title of an article we published earlier this year….
SEO: Google’s Video Carousels Are a Big Opportunity
A common error from merchants is complicating the video production, resulting in no video at all….
11 A/B Testing Tools to Optimize Conversions
AB Tasty Optimizely Google Optimize — Google Optimize Kameleoon Adobe Target Kameleoon Optimizely Kameleoon Crazy Egg…
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The 18 Best Keyword Research Tools for Every Need [Free & Paid!]
Serpstat is free for 10 requests per day, and the paid version starts at /mo. PPC…
CPG goes D2C: New opportunities require new skillsets
The direct-to-consumer (D2C) model has grown in the past 18 months. According to eMarketer, US direct-to-consumer…