Author: Contributor

I think as Cooler Screens steps forward, yes, it is a media opportunity and that media…

Another way to differentiate your business from other ads on the SERP? Show a little personality….

More than half of all consumers in both countries prefer to shop for sustainable brands —…

A retailer keeps products in stock and sells them. But a dealer acts as the brand’s…

Bandholz: You have a strong management background. Bandholz: I have to remind myself of that constantly….

In order to be successful, modern marketers need the right knowledge, skills and mindset. In turn,…

Images on product pages with structured data markup will show in both image search results and…

For example, you might increase production costs to get more raw materials to match the increasing…

The survey asked executives about their overall supply chain challenges in 2022. IHS Markit is a…

The best time to post on Instagram varies depending on your audience, location, and content type….

This Facebook strategy comes from AdEspresso and it’s a way of speeding up the algorithmic learning…

LambdaTest performs live, interactive cross-browser testing of your public or locally-hosted websites and web apps across…

Curated guides based on trending items rely on sales data to tell shoppers what’s popular. Here…

Lifelines works by giving VIP loyalty club members this unique type of loyalty point whenever they…

Bandholz: Where can people connect with you or buy your services? Also, English is native in…

Cross-site sitelinks show up when the underlying page links internally to others that elaborate on the…

Google has moved away from using the term “remarketing” and renamed this section “your data.” The…

Funding for the global payments industry in Q2 2022 experienced its biggest quarterly decline since 2020….

Providing brands with the data they need — feedback and insights from consumers that tell them…

Search has changed dramatically over the last three years allowing marketers to unlock efficiencies by consolidating…

Also, notice that these are all testimonials from top-level positions—a CEO, a Global Manager, a Performance…

For this would-be holiday, find a way to connect the products or services you sell to…

The ANA’s guide is designed to serve as a comprehensive, step-by-step resource that helps chief marketing…

“The couple of days together were what I consider invaluable. It has been quite some time…

Consideration There’s a role for content throughout the entire customer lifecycle, though it has the most…

Curious how your creative is performing? The new “Ads & assets” menu provides reporting for all…

Giveaways are another great way to take advantage of how much customers like receiving things for…

Last but not least, you’ll want to indicate who is involved at each stage of the…

Feroldi’s Twitter thread hook includes the topic, the first part of the body, and a custom…

BigCommerce expands the crypto ecosystem with BitPay and CoinPayments. BigCommerce has announced strategic partnerships with cryptocurrency…