Medical Guardian Gains Impressive Results Following Amazon Creative Refresh with Tinuiti
While the path to success will always look a bit different from business to business, one…
Product Photography, Part 3: Artificial Lighting Basics
There are three main types of studio (interior) lights to photograph products: fluorescent, light-emitting diodes (LED),…
How to Improve Google Shopping Ads ROAS with Priority Bidding
I saved the best for last! Target return on ad spend (or tROAS) is one of…
What is ecommerce-as-a-service?
According to Zalando, the Connected Retail platform can help partnering retailers generate up to 60% incremental…
7 Cross-Channel Marketing Mistakes You Can’t Afford to Make
A further breakdown can be found in the Multi-Channel Funnel, Top Conversion Path Reports where you…
9 Ways to Reduce Customer Acquisition Costs
Customer acquisition costs can make or break an ecommerce business. Efficient spending could produce new, profitable…
23 Search Engine Alternatives to Google
The Internet Archive is a resource of internet sites and other digital artifacts. It works with…
157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
#autumnaesthetic skip to the hashtags, I’ll understand. Tips for coming up with authentic fall hashtags #whyisitdarkalready…
What brands can learn from China about tapping into TikTok’s selling power
Even though shopping on TikTok is still in the testing stages, we can learn a great…
Product page monitoring: how content can boost ecommerce KPIs across channels
The path to purchase is changing a lot, with more products being purchased online than at…
How to Start a Successful Podcast for Ecommerce
Podcasting requires consistency. A podcast can help with customer acquisition and retention. It can provide reusable…
Apparel Merchant Is the ‘Godfather of Memewear’
I still send forms. A form can ask the questions that matter most to customers. Businesses…
Hubspot’s CEO on leadership traits and ‘the rise of modern CRM’
Another important value at HubSpot is that we build careers, not just sell software. Our content…
The Essentials of High-performing Emails
The first step is an effective email template. The fundamentals include: The Basics Everlane shows a…
10 LinkedIn Company Page Features You Need to Be Using Yesterday
Get more LinkedIn Story tips and ideas here. Your turn. Which of these new LinkedIn company…
Empowering Marketing Operations Improves Marketing Performance Webinar
For details of we use the information you provide to us when you register for this…
Smart Lockers Are Upending Parcel Delivery
DHL has 340,000 lockers in Germany, accessible by 90% of the population, and more than 3,700…
How should marketers adapt to new privacy measures such as ATT, and what now for personalisation?
“Platforms will group user behaviours into target segments (e.g. Google’s FLoC). This allows for media to…
Product Photography, Part 2: Selecting Tripods
— Medium-duty tripods are a helpful compromise between heavy studio tripods and lighter travel and pocket…
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Your Facebook campaign objective determines how your ad will be served. Similar to Google’s automated bidding…
Lifecycle Marketing in Practice
In this context, understanding who your loyal customers are and why they buy becomes extremely important….
The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
But I think everyone can benefit from planning ahead. email marketing tips or email marketing best…
Ecommerce Product Releases: August 15, 2021
eBay launches 2021 “Up & Running Grants” to support small businesses. eBay has extended its Up…
How Will IDFA Impact Social App Advertisers? [And Next Steps From The Experts]
As CRM audience sizes decline, consolidate ad sets. Source: Tinuiti’s Facebook Ads Benchmark Report [Q2 2021]…
‘Intrepreneurship’ Has Rewards, Says Company Founder
Bandholz: Did Mark Cuban make an offer? DeLuca: I have no business to promote. But I’m…
Impero’s Michael Scantlebury on brand fame, hard seltzer and AR portals
As commerce becomes more direct-to-consumer, consumers hand decision making over to the algorithm Gods, so paradoxically…
SXSW 2022 PanelPicker Voting Now Open
So, what’s on this year’s agenda? Well, to develop the event’s programming, SXSW invites industry leaders…
Is Your Supply Chain Vulnerable?
“It’s simple project management,” Wilson said. “You have to reverse engineer [the supply chain]. You take…
Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Not only should leaders of cross-functional teams measure progress and success with KPIs, but they should also…
Driven by Covid-19, India’s Ecommerce Surges
Retail ecommerce sales in India should reach .76 billion in 2021, up by 27% from 2020,…