Author: Contributor

The war for talent in digital and marketing is not new, but Friedlein described it now…

Given today’s competition for digital talent, prospective employees are evaluating multiple opportunities. How quickly and easily…

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers,…

Today, the idea of a team spending three days in a conference room seems antique, but…

Twitter recommends targeting at least thirty accounts for follower look-alikes, but I recommend only choosing specific…

Financial technology companies raised 2 billion in 2021 (the top category) and accounted for 21% of…

There are many benefits to going direct to consumers including brand differentiation and control over pricing,…

Because Google is so much better at recognizing content quality and page experience signals on web…

The stores, opened under the brand name Ochama, introduce what JD.com has described as “an unprecedented…

The author’s Data Studio report connects a UA view and GA4 property. It also includes instructions…

Great news. You’ve made it to the final stage. Accessibility refers to making sure the information…

Join now and get 10% off your first online purchase (and so much more): https://t.co/OVNdzhndcQ pic.twitter.com/vlXePD1MAL…

Each group may have different reasons, but the outcome will be the same: We are likely…

Daniel Wellington’s campus-influencer program targets a younger demographic. Daniel Wellington MVMT relied on Instagram influencers in…

A new era of strategies is emerging to prepare companies for a world without cookies, as…

It boils down to being oriented toward growth or efficiency. If you’re oriented for efficiency, every…

Social media users responding negatively to an update or change on any given platform is nothing…

Smart influencer marketers will prioritize video content creators as they will provide the biggest bang for…