Econsultancy Live returns in April with ‘What’s next for CX?’
‘What’s next for CX’ is taking place from 27-28 April and will feature 12+ hours of…
Is Marketing Just an Art?
That is not a good customer experience. Likely, the company did not understand how multiple marketing…
Addressing email accessibility: The 3 key steps
Close the gap in accessibility application in marketing by focusing on making the three fundamentals of…
14 Brands on TikTok, for Inspiration
Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales….
A day in the life of… Janicke Eckbo, CMO at Cavai, the conversational advertising platform
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up…
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
Create dashboard reports within the Google interface to ensure you’re able to monitor for shifts in…
How to not lose half your audience before you’ve even started
We also see that people are most likely to bounce when using a mobile device, reflective…
4 Ways to Drive Product Sales from TikTok
Advertising on TikTok will presumably improve. In-feed ads are the best place to start and the…
Lessons from Vine Influencers Elevate Feat Clothing
“So I flew out to L.A., snuck into that building, and I saw every single Viner…
How do you know if D2C is right for your beauty brand?
Data is king, and in the beauty industry it has proven its value by enabling brands…
Diageo on D2C strategy, owning search and adapting to new consumer moments
Buss added that companies might also be unaware of inaccuracies that are present about their brand…
2021 Digital Marketing Trends: The New vs the Tried and True
Let us take a deeper look at the impact of conversational commerce and how it is…
A day in the life of… Cory Munchbach, COO of BlueConic
Find out more: I also model good behaviour when it comes to vacations. I plan well…
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
“Even at HSBC with the scale that we have… it does sometimes feel overwhelming and daunting….
Walmart Expands Marketplace, Challenging Amazon
Fees for Walmart Fulfillment Services are based on weight and dimensions. Walmart does not charge sellers…
Babylon Health on customer engagement strategy and email design
Although Allan’s team oversees CRM at Babylon, they are by no means solely responsible for customer…
![What is Unified ID 2.0? [And Will This Be The Solution To Replace Cookies?]](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2021/03/what-is-unified-id-2-0-and-will-this-be-the-solution-to-replace-cookies.jpg.webp)
What is Unified ID 2.0? [And Will This Be The Solution To Replace Cookies?]
Big tech players present another challenge—they may not agree that UID 2.0 provides enough privacy protections…
How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email
Step 2 – Add a product: Add a recently-launched product (must have been made available to…
Kimberly Clark’s Juliana Chu on the brand’s agile approach to digital analytics
“What this engine does is predict the best time for sending the email to different segments,…
Using Clubhouse to Promote a Business
Clubhouse is a gathering place, but the app’s nature makes promotion different. It is not possible…
5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)
These updates can help match current expectations while receiving more traffic, increased click-through rates, and higher…
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
“There was incredible prompted awareness – incredible, in the 90% range,” recalled Samuel Day, CMO of…
OTT Advertising Stands Out as a Targetable and Measurable Opportunity Amidst Privacy-Led Industry Changes
No matter who your bullseye audience is, they are likely targetable in an OTT environment. One…
Debenhams’ outgoing CMO on lessons in agility for retail marketers
“It was something that nobody could ever have planned for. We rolled out laptops to colleagues…
Entice, don’t sell: Why gamification is a catalyst for everyday business impact
We see those brands that reap the greatest reward from gamification are using it across the…
Bike Retailer Solves a Pandemic-driven Problem
Before the pandemic, consumers who shopped at Erik’s might start by looking at bikes online, then…
A day in the life of… Jelena Stosic, Strategy Director at Kids Industries
I’ve been extremely fortunate in that I am able to do work that I am really…
4 Pricing Strategies to Increase Average Order Values
Include images of all the products together. In the example above, the red, white, and blue…
16 Podcasts for Entrepreneurs and Innovators
“Entrepreneurial Thought Leaders” is a podcast from Stanford University’s eCorner during the fall, winter, and spring…
7 Solid Strategies to Stand Out From Your Competitors on Google
To optimize your landing pages, the first question you have to ask is: do we have…