Dynamic Creative Optimization (DCO): What It Is, How It Works, Why It Matters, and Examples
“Optimizing too many variables in your DCO template will require more impressions to reach statistical significance,…
Inspiration to Implementation: How to Create A Content Calendar
In its most basic form, a content calendar is no different from your normal work calendar;…
Winter Storms Hit Ad Performance Across Google, Facebook and Amazon
Taking a look at how Google ad impressions moved across the United States from early to…
5 Ways to Prompt First-time Customers to Buy Again
Asking for reviews shouldn’t take priority. Instead, focus on instilling happiness and providing detailed service. For…
4 Ways to Identify How Your Display Ads Impact Search Ad Performance
When you are in Audience Manager in Google Ads, you can select your Display audiences you…
B2B’s Digital Shift Is Permanent and Incomplete
5. More investment needed. Covid forced businesses to add digital systems in a hurry. Early on,…
DTC Seller of Apple Watch Bands Soars from College Project
Also, hats. Fitted hats are comfortable, but they don’t look that great. So we’re combining the…
10 brand campaigns that took a stand on social issues
With this in mind, here are some effective examples of brands taking a stand. According to…
A day in the life of… Deborah Thomas, CCO of analytics database firm Exasol
2. Realignment – the actioning process. A phase of adjusting internal processes to better reflect the…
A Human Approach to Marketing Automation
Note whether the customer responds. As you ask more customers about batteries, identify which subject lines…
Fat Face’s Global Ops Director on the challenges of trading in a pandemic
Wright was recorded in conversation with Good Growth’s Dan Kendall towards the end of 2020 as…
3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World
We need not tell you how much online gaming and media streaming services increased in usage…
Affiliate Marketing Guide – Everything You Need to Know in 2021
Many of us are familiar with the African proverb, “It takes a village to raise a…
Three customer loyalty trends to include in your ecommerce marketing
As with back-in-stock emails, be sure to include details of the item browsed (including images) to…
Email Conversion Guide, Part 1: Database Cleanup
Subscriber data should be consistent for all sources. And confirming that the email address is valid…
Career, Skills and Mindset Webinar
Marketers needs to adopt significantly more agile ways of working and thinking to seamlessly fuse their…
Gmail Ads Are Going Away: Everything You Need to Know
Since Gmail campaigns are currently a part of the Display Network, we do have the ability…
13 Free Video Editors from Basic to Advanced
— — Lightworks DaVinci Resolve is an advanced suite for editing, color correction, visual effects, motion…
California Consumer Privacy Act: What You Need To Know About CCPA and CPRA
The CCPA law, which went into effect at the beginning of 2020, mandates a suite of…
The best way to select a software vendor
Now that you’ve decided to change software, how do you select the replacement? Likely your current…
Ecommerce Product Releases: February 15, 2021
Shop Pay Fabric raises million to scale headless commerce. Fabric, a headless commerce platform, has announced…
How FMCG brands are adapting products in response to the shift to ecommerce
In response to this, and to capitalise on new consumer behaviour, many FMCG companies are re-assessing…
5 Expert-Identified Reasons to Advertise on Instagram
Instagram is a decade old now, but it’s still a cool kid on the block that…
A day in the life of… Rob Bridgman, CEO and founder of D2C sofa company Snug
A lot of the change that has come about in the last year is here to…
Stats roundup: the impact of Covid-19 on marketing & advertising
Fifty-three percent of CX leaders say they have detailed insight into the drivers of loyalty/retention for…
SEO: Keyword Research for Product Content
Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain…
Ridge Wallet Hits $50 Million with Influencer Marketing
We’re on Shopify. We’ve duplicated all the stores and then localized each one. When I log…
A day in the life of… Jenny Sagström, CEO and Founder of Sköna Advertising
Overall, working in B2B marketing with clients whose business models centre on helping other companies move…
Raising Funds Becomes Easier with New SEC Rules
In November 2020 the SEC amended crowdfunding rules, which the SEC calls “Regulation Crowdfunding.” The new…
Adopting a test-and-learn approach
Caroline Carruthers and Peter Jackson, throughout their book Data-Driven Business Transformation, qualify that along with a…