Delivering on the promise of great customer experience – Trends and strategies for 2021 and beyond webinar
This webinar draws on insights from Econsultancy’s new Digital Trends 2021 report research around customer experience,…
Tinuiti Named Among AdAge’s Best Places to Work for Third Consecutive Year
In a year that will go down in the history books for a global pandemic, a…
Why 2021 is a make or break year for challenger banks
The risk for challenger banks of all shapes and sizes is that consumers think twice about…
A day in the life of… Gareth Davies, CEO of Leagas Delaney
Please describe your job: What do you do? Our ‘pivot’ has been a conscious choice to…
Why search data is your biggest business asset in 2021
These environmental factors are changing all the time, too, with the introduction of new lockdown measures,…
How to Develop Your Ecommerce Marketing Strategy for the New Year
If you are allocating an advertising budget for the year, pay attention to when you may…
Ashley Friedlein’s digital & marketing trends 2021
And you can join me on January 26th at 3pm GMT for a discussion of what…
![Here’s What Will Happen if You Buy Facebook Likes [2021 Update]](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2022/02/heres-what-will-happen-if-you-buy-facebook-likes-2021-update.jpg.webp)
Here’s What Will Happen if You Buy Facebook Likes [2021 Update]
Lead generation: At the end of the day, the goal of your Facebook efforts is to…
Tinuiti’s Response to U.S. Capitol Attacks
Tinuiti has several programs in place to support employees during this time of uncertainty. Services for…
A day in the life of… Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared
Please describe your job: What do you do? Don’t go ‘dark’. During times of crises, staying…
Three steps to effective cross-team collaboration in ecommerce
Marketing teams tend to be heavily focused on acquiring new customers. Here, recommendations like new arrivals…
Death of the PDF? Not quite, but it’s great news for accessibility
The battle to persuade organisations to ditch PDFs, which are typically less accessible than their HTML…
12 Amazon Seller Conferences in 2021
The Internet Retailer Conference and Exhibition (IRCE) is among the largest events of its kind. Open…
![What is Amazon Brand Analytics? [The 2021 Strategy-Changing Updates You Need to Know]](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2022/02/what-is-amazon-brand-analytics-the-2021-strategy-changing-updates-you-need-to-know.jpg.webp)
What is Amazon Brand Analytics? [The 2021 Strategy-Changing Updates You Need to Know]
“Always remember Amazon is a data-driven company and not brand loyal. Your ability to use the…
A day in the life of… Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean
Please describe your job: What do you do? In our broader communications, we’ve spoken directly to…
What headless commerce means for marketers and CX
What headless commerce does is provide brands with the opportunity to engage with their consumers in…
B2B marketing and commerce trends in 2021: what do the experts predict?
Thea Luca, Econsultancy: Ben Potter, business development adviser and Non-Exec In B2B, this re-focus on data…
The 7 Biggest Online Grocery Shopping Trends & Tactics for Brands
In 2020 alone, Instacart consumed 57% of the grocery ecommerce market and increased their order volume…
The Best ABM Tools and Software for 2021 (We Researched So You Don’t Have To)
Levels of support: Madison Logic excels especially well at identifying target accounts visiting your website and…
A day in the life of… Nickolas Rekeda, CMO of native ad platform MGID
Please describe your job: What do you do? It’s important to keep team morale high, even…
How Vistaprint built a masks ecommerce experience in two weeks
According to Google Trends data, worldwide searches for “mask” climbed sharply upwards in mid-to-late February 2020,…
How to Gauge the Quality of Your Customers (and Save on Customer Acquisition Cost)
This is key to reaching the right audience, with the right message at the right time….
The top 25 Econsultancy articles of 2020
Every year, Ashley Friedlein picks out the digital and marketing trends and developments which he believes…
The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy
Re-engagement, or Win-Back, Emails are sent when a customer has not purchased from your business in…
A day in the life of… Tim Pashuysen, Chief Strategy Officer at Sitecore
Please describe your job: What do you do? I have also been really impressed by initiatives…
Search trends: how will search marketing and SEO evolve in 2021?
Cash-strapped businesses have relied more on organic search optimisation for visibility as advertising budgets have been…
How agencies can slay the content spaghetti dragon and grow in 2021
According to our research, content orchestration includes the following benefits: With these productivity wins agencies that…
Three ways retailers are re-thinking the role of brick-and-mortar stores
One example of this comes from Aldo, who is reportedly set to trial a ‘save for…
A day in the life of… Matt Lynch, CEO of Feed Agency
Please describe your job: What do you do? Although we were prepared with the logistics of…
Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
However, the phasing out of third-party tracking cookies – which is the result of a mixture…