8 Amazon Trends That Impacted Advertisers in 2020
“Amazon continues to emphasize and release opportunities for brands to tell their story and build brand…
Is Toxic Behavior Ruining Online Communities and Social Media
Hinds gushed about her organization OneUnited and how proud she was of her work there. She…
Amazon Creative Strategies [2021 Guide]
Source: Revlon Store on Amazon Use banners: Banners are a great way to break up your…
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy
Meanwhile, both Hood and Moyon agree that first party data will become more and more relevant…
A day in the life of… Kristan Rivers, CEO of AdInMo
Please describe your job: What do you do? I’m inspired by Amazon’s response to the pandemic,…
Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce
“If Eve had been ‘born’ 50 years ago, we would have been a retail high street…
Tinuiti Primed for Next Phase of Growth with New Partner
As a company, we have experienced consistent growth since our founding. In 2017, we took on…
Key 2020 “Cyber Five” Findings Across Google, Facebook and Amazon Advertising
While many retailers saw significant year-over-year declines in cost per click (CPC) in the early days…
How Avocados From Mexico Is Using OTT To Create Disruptive and Effective Ads
Technology isn’t the only evolution Kinser hopes is coming. With a background in advertising agencies, Kinser…
Aldo’s experience chief on testing & improving the omnichannel retail service model
Image: Willy Barton / Shutterstock.com This creates a simple calculation to prioritise design changes. “In that…
Unilever’s Global VP of Ecommerce: “the channel shift is here to stay”
Image: BalazsSebok / Shutterstock.com “David Attenborough recently joined Instagram and broke records,” she says. “That really…
How a new breed of pet care brands are finding success with a direct-to-consumer model
How brands deliver the aforementioned priorities is also a hugely important factor, which is why many…
A day in the life of… Matt Ramerman, President of Sinch for Marketing
Please describe your job: What do you do? Well, for starters, I am home talking to…
How augmented reality gives new life to physical music
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To understand behaviour shifts and optimize content, SEO is now mission critical
This takes valuable time away from doing things humans are far better at, which is being…
The customer experience challenge demands clear leadership
Hear Capon speak at Festival of Marketing: Fast Forward, June 7-10th, discussing why customer experience is…
A Day in the life of… Nick Peart, VP Marketing, EMEA at Databricks
Please describe your job: What do you do? I’ll admit it has taken me a while…
It’s time for brands to shine with TikTok Ads Manager
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Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens…
The role of personalisation in customer loyalty post-Covid
This is a topic I recently discussed with Christian Selchau-Hansen, the CEO of enterprise software company,…
What To Expect On Black Friday and Cyber Monday: 2020 Ecommerce Predictions
“We didn’t just see lifts on Amazon. There is a ‘halo effect’ on how much demand…
The vital role of ‘slow data’ in ecommerce
My colleagues and I at Good Growth have been working on one way of enabling slow…
How can marketers increase their chances of successful martech investment?
This growth has been affected by Covid. Econsultancy and Marketing Week research conducted on 16th March…
A day in the life of… Toni Wood, CMO of ufurnish.com
We are a business that has been launched during the pandemic. On the back of a…
How Asos and Made.com engage style lovers on YouTube
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Will subscriptions be the next big thing in travel?
“We’re noticing a number of hotels who haven’t had too much negative impact on revenue generated…
How Cisco’s Messenger experience opened up new opportunities with small businesses
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Asos has finally added product reviews, but how should brands handle online reviews?
So, what about overtly negative reviews? Interestingly, research suggests that bad reviews are not always damaging…
A day in the life of… Vladi Shlesman, Managing Director EMEA at ChannelAdvisor
Please describe your job: What do you do? Some of the companies that have impressed me…
Measuring the success of online video
This briefing is taken from Econsultancy’s Online Video Best Practice Guide. But while video is impactful,…