“Optimizing too many variables in your DCO template will require more impressions to reach statistical significance, which can impact spend. We recommend being more selective and purposeful to optimize less variables to have more impact as a result from your…
In its most basic form, a content calendar is no different from your normal work calendar; it’s just more specialized. It’s a dedicated map of future blog posts, marketing emails, social media campaigns, and other content. Hubspot provides a variety…
Taking a look at how Google ad impressions moved across the United States from early to mid-February, it’s clear that the winter storm hugely impacted search demand for most Tinuiti advertisers. Texas, which was one of the regions hit hardest…
Asking for reviews shouldn’t take priority. Instead, focus on instilling happiness and providing detailed service. For example, a crafting store may provide links to video tutorials. A site selling organic foods could refer customers to its blog posts about healthy…
When you are in Audience Manager in Google Ads, you can select your Display audiences you just created. Once you click on the checkbox next to your audience, a blue bar will pop up on the screen. You can then…
5. More investment needed. Covid forced businesses to add digital systems in a hurry. Early on, in March and April 2020, as they were unsure how long the lockdown and pandemic would last, many business leaders were reluctant to invest…
Also, hats. Fitted hats are comfortable, but they don’t look that great. So we’re combining the traditional snapback style with fitted elastic. Bandholz: Have you gone to China? Bandholz: How are you guys divvying up the work and evolving the…
With this in mind, here are some effective examples of brands taking a stand. According to a study, the ad received a largely positive response, with consumers aged 16 to 49 perceiving it as more empowering than 98% of all…
2. Realignment – the actioning process. A phase of adjusting internal processes to better reflect the demands of COVID-19 for the longer term. You need to be able to objectively analyse multiple business situations, assess risk and mitigate disruptions to…