All posts by Contributor

11 Creative [Copy & Paste!] Holiday Customer Appreciation Messages to Send This Year

Try out something like this if you’re a solopreneur. YourName mission.It is through your feedback that we find new ways to help seniors stay active each year. DO NOT sneak in your selling propositionWe renew our

Radley and Threads on the integral role of social media in luxury ecommerce

“Social media has made luxury a level playing field – whether you are a brand or a consumer,” says Threads’ Sophie Quy. “As a brand you can present yourself in the way that you want

Charts: Ecommerce in Southeast Asia (Stats, Outlook)

— Vietnam and the Philippines are the region’s fastest-growing online economies. Vietnam’s online GMV will nearly triple from 2021 to 2025, from billion to billion. Indonesia is the region’s biggest overall digital economy, hitting 6

Practical Ecommerce | News, How to, Definitions, Guides, Examples

Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts

Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”

“People spend more time researching which sofa to buy than which house,” Rob Bridgeman, CEO and founder of DTC sofa brand, Snug, told attendees at Econsultancy Live this week. This is precisely what Bridgman set

3 Ways Google’s Search Console Improves Organic Clicks

In “Performance > Search results,” click “+ New” to add a filter. Then select “Search appearance.” Next, choose which snippets to compare, such as “FAQ” and “How-to” rich snippets. — Google’s Search Console is one

A “seismic shift in how consumers interact with brands”: Impact’s Ross Negus on the partnership economy

My role can really be summarised as problem solving with customers and prospects, navigating and understanding their objectives, their KPIs and any gaps in their current systems. It’s about discovery; helping to identify how they

The Best Ecommerce Content for Instagram

User-generated. Instagram may be the best social platform for engaging an ecommerce audience. Customers can use a merchant’s branded hashtags to share authentic experiences — videos or photos — with its products. Consumers view user-generated

It’s a New Normal for Ecommerce in 2022

Just-for-you discount codes. Generating unique coupon codes for each customer is an excellent way to personalize the experience and analyze the success of campaigns. The codes can be pre-assigned or created on the fly based