Gurd said that Primark’s venture into click and collect is not an example of innovation, however, but that it is a retailer which has been steadily maturing its digital strategy and aligning a challenging operational system (i.e., a vast store…
Why? Because if Google serves crappy ads, it will lose searchers. And if no one clicks on those ads, Google doesn’t make money. Between the reports and features within the Google Ads interface as well as the tools and templates…
Twitter is not the largest social media platform. It doesn’t have lots of pictures, and your competitors may not use it. Nonetheless, Twitter can connect a business to Millennial and Gen Z mothers. Second, tweet threads, one of the most…
November marketing ideas based on national months November 16 Lung Cancer Awareness Month November 22 Sign your team up for a fundraising activity—a walk, a farmer’s market, a virtual race, etc. This gets you out in your local community which…
Absent a governing body, however, Duncan believes that providers of tools like ContentBot, as well as of the underlying technology, have a duty to ensure responsible use. “It should fall back on the providers of the AI technology,” he says.…
I was familiar with Drupal and its ecommerce component, Drupal Commerce. So I made my website on that platform, but it was clunky. Regardless, the company went from grossing ,000 in the first year to 0,000 now. It just kept…
The Fundamentals of Market Research and Insights Best Practice Register Now The value of market research: The role of market research within the broader insight mix, its key benefits, opportunities and challenges, as well as the strategic risks of ignoring customer…
Adding social plugins to your content management system makes it simple for website visitors to share your high-quality content on their social media accounts. For example, Wordstream encourages users to click with social icons that stick as the user scrolls…
That’s the purpose of structured data. It’s a 1990s concept of organizing a site’s info to help search engines understand it. But the rise of the web produced many types of structured data, not the uniformity desired by search engines.…