Volvo’s VNR semi-truck will have a range of 150 miles before needing a recharge of one hour. Image: Volvo. EV Manufacturers Ford and GM are competing to launch the smaller electric vans for “last mile” delivery. Ford will roll out…
According to reports, small and midsize businesses (that sell on the Amazon Marketplace) made more than .5 billion during Prime Day 2020 (held in October), which is a 60% increase from sales in 2019. We say it every year and…
– Lakshmi Ramesh, Senior Director of Data Services at Tinuiti First-party data can be used fearlessly for email marketing, personalizing website experiences, customer-tailored promotions, and product research. What is First-Party Data? One way to collect zero-party data is via an…
A third round of stimulus checks boosted consumer demand in March 2021, with many Americans receiving deposits on March 16 and 17. This payment occurred roughly a year after many advertisers pulled back in the early stages of the pandemic…
According to Pymnts.com research, “…one of the key drivers of new subscriptions to Walmart+ is its leadership in groceries and the convenience that comes with running over 5,000 U.S. stores. In short, the new data shows that when it comes…
Let’s quickly refresh on what spend on Google Ads looked like prior to this new tool. Since this is set at the account level, you’ll find that setting up your monthly account spend limit is actually in a different spot…
Beyond the entertainment industry, it will also make a significant impact across the likes of transportation, retail, healthcare and education. Ultimately, 5G will give small businesses, start-ups and consumers access to the same technology that up until recently was only…
In the following article, we will cover: With major data privacy-focused changes expected to impact the ‘how’ of performance marketing targeting and measurement, many advertisers are seeking fresh solutions that allow them to shift some of their marketing dollars into…
The Electronic Frontier Foundation, which promotes privacy online, has its own browser fingerprinting test called “Cover Your Tracks.” A recent test on Cover Your Track shows that about 18 pieces of information from a browser made it possible to identify…
The time has come for advertisers to take control of their own eco-systems and with that, their own data collection efforts. The balance of power is beginning to swing back to the consumer in terms of their rights and understanding…
The average return on investment for email marketing is for every spent. That’s huge for any business. You know that content editing is important. Editing your copywriting—including your email copywriting—is just as important. prospective customer with the intention of encouraging…
Given this lack of diversity in communication channels, it’s therefore unsurprising that provided with the chance to make one change in the way their company communicates critical information, ‘expand the number of channels’ was the top response (30%) from respondents.…