Category eCommerce

Ecommerce Product Releases: June 2, 2021

Happy Returns PayPal acquires Happy Returns. PayPal has purchased Happy Returns for an undisclosed amount. Happy Returns’ technology will help extend PayPal’s commerce platform beyond discovery and payments to the post-purchase experience. With PayPal’s support, Happy Returns will also focus…

5 Content Marketing Ideas for July 2021

Have you ever watched an online shopping network? What about a product live stream? Amazon Live allows businesses to address a large audience of potential buyers. It is also an example of how to promote your product via live streams.…

Long live organic social media

What others say about your brand has never been more important or more amplified through the power of social media. The scale of this commentary is impossible for brands to control or fully ‘manage’. In what has become a pay-to-play…

BOOM! Founder: Spend 30% of Revenue on Ads

Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He’s owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.…

How to Supercharge an Instagram Bio

Bio link tools give new and returning Instagrammers the option to go to the page that suits their needs. My favorite link tools are: First, be wary of emojis. Emojis can count as two characters. Use them wisely. Sometimes they…