Ben Wild, Business Lead at Coveo, agrees that leaning too heavily on customer data can result in the loss of product discovery. “You can get to know somebody so well and know exactly what they want, but the risk is…
Figure 2: Will AI & automation negatively impact your branding efforts? Information silos, disconnected workflows, multiple systems and poor asset taxonomy all turn locating assets into a difficult and time-consuming process. Creative automation is the combination of scalable design with…
But that’s not all that Pinterest did with Lens. In June 2020, Pinterest updated Lens and introduced a Shop tab right on the Lens results page so users could see a feed of shoppable pins that matched the image being…
Logitech, the tech hardware producer, makes affordable webcams that capture high-definition video. Logitech’s new StreamCam records in full HD 1080p at 60 frames per second and AI-enabled facial tracking for a crisp image that’s always in focus. The C930e is…
This is the ideal time to analyse and evaluate how your marketing efforts are organised. The digital transformation is not only about martech, but upgrading processes and working practices. Explore what it means with regards to this. Please describe your…
Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why. Cryptocurrencies are hot news. Visa announced that it would test a type of cryptocurrency on its network. Elon Musk proclaimed that Tesla would…
The impact of Covid-19 on the travel and hospitality sector has been profound. In a September 2020 report, the World Travel & Tourism Council (WTTC) estimated that between 121 and 197 million travel and tourism jobs could be lost as…
So I set up an entirely new infrastructure for the production of iron weight plates in Vietnam. And as far as I know, I’m the first to do it for export out of that country. There is some domestic production…
Train them on your brand’s fundamentals, answer any questions they might have, give them their affiliate links, and plan to check on their progress regularly. Studying and analyzing the rich collection of data helps companies improve conversions by making changes…
We’ll look at sectors such as retail, travel and finance and ask how a rise in ecommerce penetration and digital media consumption will combine with pent-up demand for IRL experiences. And we’ll find out what our brand panel expect from…
I only recently started my role as Commercial Director, UK, at Adnami so daily tasks involve a healthy dose of Zoom meetings with internal teams at our Danish HQ. I also spend a lot of time meeting with UK publishers…
Let’s explore the pillars, and some examples of companies that successfully use them as part of a customer-centric culture. Econsultancy’s ‘CXM: Best Practice Guide’ suggests that there are three key actions for creating a more customer-centric company. First, to make…