Interactive video ads are currently in Beta, and only available on the IMDb TV app on the Fire TV. Amazon interactive video ads are already showing great promise. According to internal Amazon data, the interactive video ads are generating 18%…
Get our responsive search ad template here. Your social ads require the biggest shift in strategy and creative from search. They revolve around new entities instead of old data, so you ened to refresh campaigns/ad sets/ads to help the algorithm…
Female executives make up 33% of the sample. Sixty-two percent of respondents are executives in companies with billion and more in revenue. Respondents operate in a range of industries from all global regions. “2022 Global Digital Trust Insights” (PDF), a…
Low contrast text. Using similar colors for background and text lacks contrast. It profoundly impacts online shoppers with color blindness, older visitors with an age-induced vision loss, or even mobile users in bright sunlight. But a “label” is more than…
A simple way to calculate your CLV is by subtracting the acquisition cost and serving a customer from the customer revenue. Understanding your customer and their needs allows you to prioritize aspects of your business that fuel revenue growth and…
Twitter Spaces is a tool for live audio conversations. Live Spaces appear at the top of the timeline, making it easy for people to join yours. Price: Free. Twitter Shops lets merchants handpick up to 50 products to showcase on…
Like Norway, Finland’s grocery market has relatively low online penetration, although its growth during the pandemic has still been significant; according to the Finnish Commerce Federation, online accounted for about 3% of grocery sales in December 2021, a share that…
Happy Fourth of July! On this day, as we honor our soldiers and freedom fighters, let us use it as a reminder to treat one another with loyalty and respect and to work each day to be the best citizens…
It’s tempting to view all visitors equally for purposes of conversion optimization. But that’s a mistake. The motives are different. Shoppers landing for the first time on a product detail page from social media typically have low purchase intent, often…
Direct-to-Consumer (DTC) Best Practice Guide Founder Marcia Kilgore has previously insisted that Beauty Pie won’t go as far as the likes of Glossier in terms of brand extension, which has famously built on its status as a cult brand, going…
Integrating Recharge, the subscription management app, was a challenge. Recharge has recently merged its checkout to be part of Shopify’s cart. Before it was separate. We have it on the main checkout now. It’s more prominent. Customers can easily switch…
If you’re posting for your business—speaking of which, we have some excellent 4th of July marketing ideas here— or want to keep things more serious or inspiring, try out these captions: Save image Save image Save image 4th of July…