Frugal Living Suits ‘My Wife Quit’ Founder
I look at my net worth regularly. I need to see it growing. That’s how my…
Q&A featuring Forrester: YouTube Measurement and How It Fits Into Your Online Video Strategy
Did you know that YouTube is the world’s second most popular search engine? For digital brands,…
Ecommerce Product Releases: November 2, 2022
Signifyd – Fearless Payments Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Paying with…
Getting data-driven marketing personalisation right
When it comes to motivations for unsubscribing, the research revealed several insights. Next to frequency, irrelevant…
The Black Art of Backlink Buying
I have thus far painted a fairly grim picture of buying backlinks because of the many…
23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More
And then you find this post: A list of real-life, human-generated Thanksgiving greetings, phrases, and words…
The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
I speak a lot about how mistrusting I am about these tech giants (Google and Facebook)…
Sophos’ Andrea Carter on ABX and other B2B marketing trends
In terms of trends I would say digital remains a huge focus and key investment area….
How FMCG brands are getting the most out of first-party data
The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known…
Is Musk’s Twitter a Marketing Opportunity?
Twitter is not Musk’s first social media investment. He was an early investor in Facebook, and…
Agency Marketer Goes In-house at Range Leather
He and I recently discussed his new role. The entire audio of our conversation is embedded…
SEO Tools for Assessing Used Domain Names
There are many ways to spot low-quality backlinks. I prefer looking at anchor text and identifying…
Outform’s Clare Cryer: Omnichannel retail brings online expectations into offline settings
Outform is going to continue helping brands that dare to innovate with turning stores into exciting…
6 Tips for Profitable Partner Marketing (With Examples)
The East Forty Brewing + Dream Factory partnership had all the potential to go wrong but…
Charts: Global Economic Conditions, Outlook
The October 2022 “World Economic Outlook” from the International Monetary Fund is titled “Countering the Cost-of-living…
My Experience Selling B2B versus B2C
While an easy site experience is more or less the same for both customer types, the…
Click and collect: What are the watchouts for retailers investing in omnichannel?
Gurd said that Primark’s venture into click and collect is not an example of innovation, however,…
How to Compete in Google Ads (Without Raising Bids): 8 Strategies
Why? Because if Google serves crappy ads, it will lose searchers. And if no one clicks…