What is Target ROAS in Google Ads & When Should I Use It?
What is Target ROAS? Who should use it How to set your tROAS What is Target…
Charts: U.S. Retail Ecommerce Sales Q4 2021
According to the Census Bureau of the U.S. Department of Commerce, retail ecommerce sales in the…
Figma’s Chief Customer Officer: good design inspires customer loyalty
We also saw more “non-designers” become a part of the design process. Among professional teams and…
Webinar: Influencer Marketing and Content Marketing
Hosted by Influencer Intelligence’s Sarah Penny and Econsultancy’s Rose Keen, this webinar will cover: Content marketing…
The Best Ecommerce Content for Twitter
In this post, I’ll discuss Twitter. — Twitter Content for Ecommerce — Polls on Twitter can…
February 2022 Top 10: Our Most Popular Posts
— 5 Content Marketing Ideas for March 2022 Since 2005 we’ve published thousands of articles, webinars,…
‘Brands that haven’t adopted an omnichannel strategy will struggle’: Three trends that will differentiate retail brands in 2022
Another example of this is Under Armour, which as Wilson Barrett explained, digs into data to…
The Fallacy of Data-driven Decisions
Hence the SaaS manager was willing to stop servicing 20 of a company’s best customers because…
Consumers in a Pandemic Need Murphy Beds
Fast forward to 2022 and Lori Wall Beds is an eight-figure direct-to-consumer business. Marquardt and his…
12 Super Cool AI Content Generators You Have to Try
Of course, you shouldn’t rely on a bot alone to write your intros. But you can…
The TV Measurement Landscape is No Longer One Size Fits All
The ability to deliver, “provides an understanding of the ability to report accurate campaign impressions and…
‘One size fits all’ is no longer relevant to today’s customer: Ello Media’s Anwar Sultan on CX in 2022
To achieve the right balance, brands need to be transparent on how they’re using data and…
Behind-the-scenes Content Is Authentic Storytelling
— The video also states the Feelgrounds team is working “tirelessly throughout the weekend” to ship…
How Domain Names Impact SEO
Top-level domains (.com) are not a ranking factor. Several years ago, a .com domain provided SEO…
How Much Does Google Ads Cost in 2022?
When you set up a campaign in Google Ads, you will be asked to provide a…
How to Come Up With a Business Name: The Creative & Practical Checklist
This is the fun part where you get the creative gears turning. Here are some tips,…
Game mechanics in marketing: How to get yourself heard amid the noise
It allows marketers to engage customers and positively influence brand opinion, with consumers spending an average…
14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19
In a series of tweets, Executive Director at the NPD Group, Mat Piscatella, shared some fascinating…