Another way our business makes money is by handling photo copyrights. People don’t know this, but if you take a photo and register its copyright, and then someone else comes in and uses that photo, it depends on what the…
Measure website traffic. Listeners who hear an ad in a podcast may note the brand and then search Google for it or type the brand’s URL directly into a web browser. Finally, while well-known podcasters such as Tim Ferriss or…
Keyword clustering is not new. It’s a technique for grouping keywords by a common modifier, a word or phrase that extends the seed term. There’s no single strategy for using keyword clusters in search engine optimization. All keyword groups should…
Katy Lindemann, Principal Consultant, Grey Consulting, speaking at Econsultancy Live: CX 2022 last month. Image: ASV Photography “But when we think about employees within that context of culture, i.e., the job of the employees, we think about them in terms…
And this is especially important to know with Google Ads, Bing Ads, and other forms of search advertising. As one of the most effective paid media channels, it’s also one of the most competitive, so it’s important to keep your…
The regional AI deal share remained level with previous quarters in Q1 2022. Statista surveyed organizations worldwide in late 2021 on their use of data and artificial intelligence. The ensuing report, “State of big data/AI adoption in organizations worldwide,” noted…
Paloma launches checkout tool for Instagram DMs. Paloma launched the first checkout for Instagram DMs, becoming a DM-commerce platform. Instead of manually collecting customer information or building a website, creators can now use Paloma to operate a store through Instagram…
Check out this year’s agenda and take note of any sessions that pique your interest. What is Tinuiti Live? Steve Hoffman/Partner, McKinsey & Company/The Ecommerce Catch-22 of 2022: Solving the Paradox of Growth and Profitability in Online Commerce – Hoffman…
Louis Vuitton Marvel Entertainment Instagram – Victoria’s Secret Following top brands on Instagram can help merchants understand what content works best and generate ideas for their own marketing campaigns. National Geographic Following top brands on Instagram can help merchants understand…
The influencer marketing industry has traditionally lacked benchmarks. There has never been industry consensus around the best way to measure, with widely differing approaches and methodologies in play. Every influencer collaboration is different, and as PepsiCo’s Westley explains: “Influencer marketing…
Brand Purpose Best Practice Guide To me, brands that get this right have accomplished 50 percent of the brand transformation task. Image: Ben Osborne How would you define a ‘consumer-led brand’? Does this mean aligning with consumer values, focusing on…
Understanding which structure will serve you best comes down to the following business questions: Does your account structure support your business goals? Do you trust your conversion tracking? How well does your creative match your target persona? Are you falling…