A day in the life of… Liat Karpel Gurwicz, Head of Ecommerce Marketing at Wix
Today, the Wix ecommerce platform which powers more than 600,000 online stores worldwide. In 2020, Wix…
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Scaling the Walls of Apple’s Data Fortress [Everything You Need To Know To Prepare for iOS 15]
According to Apple, Mail Privacy Protection stops senders from using invisible pixels to collect information about…
Lush’s Adam Goswell on the brand’s new ecommerce platform: we want to “categorise our products a thousand ways”
Earlier this month, global cosmetics brand Lush unveiled a “fresh new look” for its UK website…
Apple’s iOS 15 Could Improve Email Marketing
Opens, according to White, are primarily a measurement of list health and subscriber activity. When it’s…
7 Free Tools to Design Facebook Ads Like a Pro
Subtle motion is a proven way to capture users’ attention as they are scrolling in Facebook…
Google’s Page Experience update: what should marketers do to prepare?
In May 2020, Google officially announced that a new ranking signal would be coming to search:…
Death of Cookie Delayed Until 2023, Google Says [Next Steps for Advertisers]
– Andrew Richardson, Vice President of Analytics and Marketing Science at Tinuiti It’s one of the…
2021 Prime Day Wins [Experts Share Their Most Successful Marketing Campaigns]
Pro-tip: You can generally expect Prime Day numbers to fall in line with Black Friday and…
19 Pesky Google Ads Disapprovals and How to Fix Them
If you absolutely need to include such content in your ad, you can still run the ad (it…
Brave Launches Google Search Competitor
In fact, DuckDuckGo has managed to earn more than .one-half of one percent of the total…
Post Brexit, U.K. Ecommerce Sales Remain Strong
There are several catches, however. For one, merchants have to charge the correct VAT based on…
How Amazon Sellers Combat Rising Ad Costs
For example, consider the listing below for Lemon Tonic Water mixer. Key components include the four…
18 Instagram Reels Ideas to Build Your Brand (With Examples!)
Tagging other accounts is highly encouraged in the Instagram realm. You get more reach by putting…
Marketing that Matters: How Samsung built up its direct-to-consumer business during Covid-19
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
What Is Your Company’s Secondary Audience?
The original focus of Sugru, a moldable glue, was repairing household items. But consumers began using…
12 New Ecommerce Books for Summer 2021
Masters of Scale Customer Experience Excellence New Ecommerce Books In “Masters of Scale,” LinkedIn founder Reid…
Salesforce and Cytiva weigh in on marketing’s digital skills gap
Cytiva’s McKechnie deduces that, due to the very nature of technology, the good marketer of today…
A day in the life of… Sarah Curran Usher, Managing Director EMEA of True Fit
While daily exercise is a key focus for both well being and mental health, it’s fair…
Girlfriend’s Eyelashes Spur DTC Entrepreneur
Wong: Our lashes are priced much lower than many competitors. We do not have enough gross…
How Clarks is using email to create a “one-to-one connection” with customers
British shoe brand Clarks has aimed to draw on all of these strengths with its email…
Influencer Marketing, Part 3: Setting Goals
Similarly, the attainability factor on SMART covers a pitfall on BSQ, where it’s possible to initiate…
7 Success Factors of B2B Marketplaces
We would like to communicate with you regarding the products and services of the Xeim Group…
Instacart Ads: Everything You Need to Know
Not long ago, online grocery was seen as the final frontier of the ecommerce industry….
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
“We’ve broken the organisation down to essentially three tribes, and everyone is part of one of…
Is Facebook as Distrusted as You Think? Maybe Not
One study cited by pessimists to point to distrust in Facebook making it unlikely to…
Email Marketers Should Know Subscribers Better
The more a marketer knows about a subscriber, the better job she can do segmenting that…
How to Use Google Search Console (the Right Way!) to Improve SEO
With daily keyword tracking in Google Search Console, you can confirm fairly quickly whether those optimizations…
Ecommerce Product Releases: June 15, 2021
Pinterest newsroom announcing new ways to shop on the platform. Pinterest launches Shopping List and expands…
Apple’s iOS 15 Will Change Email Marketing
Emails in 2021 are mostly opened on smartphones. iOS is a big share of that market….
25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel
I’ve categorized the ideas by stage of funnel, but I also know that every business has…