What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
Google has not yet announced *exactly* what will go away once FLoC is rolled out but…
Ogury’s Raphael Rodier on motivation, work-life balance, and creating amazing brand experiences
And, with consumers becoming more protective over their data and regulations tightening, the pool of available…
3 Ways to Reduce Shipping Costs
Negotiate rates with shippers. There is always room to negotiate on price, even for small volumes….
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
Not only will this help you get a better idea of everything going on in your…
Privacy Changes to Streaming Ads Are Coming
Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by…
Product Photography, Part 4: Angles and Viewpoints
Top angle is often called the birds-eye-view. It isn’t always necessary, but it does provide more…
Foundr Owner on Burnout, Recovery, Priorities
Bandholz: Changing direction, you’re bringing on some high-level leadership now. Walk me through that process of…
How travel marketers are engaging consumers as the industry reboots
International travel might be permitted again, but big challenges still remain for the travel and tourism…
Join Econsultancy at October’s Festival of Marketing
From cracking the challenge of personalisation to aligning company and customer metrics, Day Three of the…
Ramping Up Google Analytics 4
Note the new links on the left navigation. Realtime reporting is still available, but GA4 has…
Marketing That Matters: How MandM Direct is using data to improve customer retention
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Expanded Text Ads Are Over. Here’s What It Means
I think people often overcomplicate PPC to try to find the answers or results they want…
Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners
Image Source “With the general release of Search Brand Amplifiers, Walmart is giving sellers the ability…
5 Content Marketing Ideas for October 2021
“Running is a powerful tool for activism. The act of traversing the planet’s most beautiful landscapes…
26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)
“Most people tell you that Google My Business (GMB) is essential for local SEO, and they’re…
Google Algorithm Updates History & Timeline (2000-2021)
A larger Panda update rolled out in September 2014. This update included an algorithm change that…
August 2021 Top 10: Our Most Popular Posts
The pandemic-induced shift to online shopping is permanent for many consumers. That’s the good news for…
NEW Advertising Benchmarks for Real Estate in 2021
Running real estate ads in 2021 and wondering what your results should look like? It can…