ALL 22 Types of Google Ads (+When & How to Use Them)
How they work: Similar to other campaigns run by Google, you have a say in the…
Can avatars be authentic? Eric Dahan on the rise of virtual influencers
Despite lingering concerns over AI technology, Dahan says that the potential will eventually outweigh the risks….
Retail Apocalypse Reversal?
An example of a Shopify-like approach to in-store retailing is Leap Services. The company was founded…
11 Unbeatable Real Estate Website Designs & What Makes Them Great
Part of the reason why Zillow is so compelling is that it’s easy to use—searching by…
How AI Powers Ecommerce Recommendations
Such tools and services enable smaller and emerging ecommerce vendors to afford robust recommender systems, avoiding…
The contextual advertising boom: What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is clearly having a moment. “Google’s announcement of…
Cooler Screens: What Is It Other Than Cool and Why It’s Here To Stay
I think as Cooler Screens steps forward, yes, it is a media opportunity and that media…
10 Tricks to Get the Click: How to Write Exceptional PPC Ads
Another way to differentiate your business from other ads on the SERP? Show a little personality….
What Motivates Consumers to Shop Sustainably?
More than half of all consumers in both countries prefer to shop for sustainable brands —…
Should Ecommerce Brands Sell via Dealers?
A retailer keeps products in stock and sells them. But a dealer acts as the brand’s…
Business Is Art to Fringe Sport Owner
Bandholz: You have a strong management background. Bandholz: I have to remind myself of that constantly….
What is a marketing mindset and what are its benefits?
In order to be successful, modern marketers need the right knowledge, skills and mindset. In turn,…
How Images Help Overall SEO
Images on product pages with structured data markup will show in both image search results and…
How to Create a Small Business Budget in 6 Steps (+Templates)
For example, you might increase production costs to get more raw materials to match the increasing…
Charts: Global Supply Chain Trends 2022
The survey asked executives about their overall supply chain challenges in 2022. IHS Markit is a…
12 Easy & Effective Ways to Increase Engagement on Instagram
The best time to post on Instagram varies depending on your audience, location, and content type….
How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros
This Facebook strategy comes from AdEspresso and it’s a way of speeding up the algorithmic learning…
25 Free Tools to Test Your Website
LambdaTest performs live, interactive cross-browser testing of your public or locally-hosted websites and web apps across…