Category: eCommerce

How to Reevaluate Profitability When FBA Fees Go Up [Featuring Tinuiti’s Profitability Analysis Tool]

Source: Amazon Seller Central FBA fees are bound to change. Is your brand ready? At Tinuiti, we have a dedicated team of Amazon experts and access to the tools you need to thrive on the

FAQs disguised as chatbots a ‘hollow interpretation of personalised service’: Ve Global’s Nick Roberts

If the last few years have taught retailers anything, it’s that customer experience can’t stop at the shopfront. Online customer experience is just as, if not more, important than in-store, and as 2022 continues we’re

“People not platforms”: What marketers can learn about community from Reddit and Love Island

These kinds of slightly awkward brand-community interactions are reminiscent of the earlier days of social media, when brand engagement on platforms like Facebook and Twitter was very new. Nowadays, brands almost always have a dedicated

39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Save this image Save this image Image source Save this image Table of contents Father’s Day Instagram posts Use these Father’s Day facts, courtesy of Mental Floss and NPR to craft a little something different,

20 Free Web Design Tools from Spring 2022

Loaders – Free Design Tools – Plexi – – – – – – – – – – – – – – Free Fonts – – – – – –

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Like I said, Google has made claims that broad match has improved and that when paired with Smart Bidding, can reduce the need for using other match types—but if you’re just learning to run Google

Use ‘Experiments’ to Test Google Ads

When setting up the experiment, choose the split of traffic. Fifty percent ensures the best comparison between the base and trial. Then choose to run a cookie-based or search-based experiment. I recommend cookie-based as it

Walmart Connect Moving to Advanced Second-Price Auction

Walmart’s word count requirement varies by category, but they recommend including at least 150 words in your descriptions, and 3-10 key features about the product. Consider the reasons shoppers would be interested in your product,

How to Advertise on YouTube in 10 Steps (+Pro Tips)

Open up your Google Ads manager and select New Campaign. When prompted, I always choose “Create a campaign without a goal’s guidance.” To see examples of some of the most successful YouTube ads, check out