CommerceCo Recap: SEO Entities vs. Keywords
Sebald believes that Freebase, a Wikipedia-like resource launched in 2007 by MetaWweb, a U.S. software company,…
Your 8-Point Guide to Developing a Memorable Brand Personality
Ulta Beauty does this with great success. Even though the company has two messages—“All Things Beauty….
Google Is Retiring tCPA & tROAS: What You Need to Know
Lots of advertisers, particularly small businesses, unintentionally fall into the trap of picking this bidding strategy…
What is Clubhouse, and How Can Brands Make the Most of It?
Thanks to Clubhouse’s recently announced Clubhouse Creator First initiative – which is kicking off with 20…
Econsultancy Live returns in April with ‘What’s next for CX?’
‘What’s next for CX’ is taking place from 27-28 April and will feature 12+ hours of…
Is Marketing Just an Art?
That is not a good customer experience. Likely, the company did not understand how multiple marketing…
Addressing email accessibility: The 3 key steps
Close the gap in accessibility application in marketing by focusing on making the three fundamentals of…
14 Brands on TikTok, for Inspiration
Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales….
A day in the life of… Janicke Eckbo, CMO at Cavai, the conversational advertising platform
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up…
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
Create dashboard reports within the Google interface to ensure you’re able to monitor for shifts in…
How to not lose half your audience before you’ve even started
We also see that people are most likely to bounce when using a mobile device, reflective…
4 Ways to Drive Product Sales from TikTok
Advertising on TikTok will presumably improve. In-feed ads are the best place to start and the…
Lessons from Vine Influencers Elevate Feat Clothing
“So I flew out to L.A., snuck into that building, and I saw every single Viner…
How do you know if D2C is right for your beauty brand?
Data is king, and in the beauty industry it has proven its value by enabling brands…
Diageo on D2C strategy, owning search and adapting to new consumer moments
Buss added that companies might also be unaware of inaccuracies that are present about their brand…
2021 Digital Marketing Trends: The New vs the Tried and True
Let us take a deeper look at the impact of conversational commerce and how it is…
A day in the life of… Cory Munchbach, COO of BlueConic
Find out more: I also model good behaviour when it comes to vacations. I plan well…
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
“Even at HSBC with the scale that we have… it does sometimes feel overwhelming and daunting….