To understand behaviour shifts and optimize content, SEO is now mission critical
This takes valuable time away from doing things humans are far better at, which is being…
The customer experience challenge demands clear leadership
Hear Capon speak at Festival of Marketing: Fast Forward, June 7-10th, discussing why customer experience is…
A Day in the life of… Nick Peart, VP Marketing, EMEA at Databricks
Please describe your job: What do you do? I’ll admit it has taken me a while…
It’s time for brands to shine with TikTok Ads Manager
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Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens…
The role of personalisation in customer loyalty post-Covid
This is a topic I recently discussed with Christian Selchau-Hansen, the CEO of enterprise software company,…
What To Expect On Black Friday and Cyber Monday: 2020 Ecommerce Predictions
“We didn’t just see lifts on Amazon. There is a ‘halo effect’ on how much demand…
The vital role of ‘slow data’ in ecommerce
My colleagues and I at Good Growth have been working on one way of enabling slow…
How can marketers increase their chances of successful martech investment?
This growth has been affected by Covid. Econsultancy and Marketing Week research conducted on 16th March…
A day in the life of… Toni Wood, CMO of ufurnish.com
We are a business that has been launched during the pandemic. On the back of a…
How Asos and Made.com engage style lovers on YouTube
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Will subscriptions be the next big thing in travel?
“We’re noticing a number of hotels who haven’t had too much negative impact on revenue generated…
How Cisco’s Messenger experience opened up new opportunities with small businesses
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
Asos has finally added product reviews, but how should brands handle online reviews?
So, what about overtly negative reviews? Interestingly, research suggests that bad reviews are not always damaging…
A day in the life of… Vladi Shlesman, Managing Director EMEA at ChannelAdvisor
Please describe your job: What do you do? Some of the companies that have impressed me…
Measuring the success of online video
This briefing is taken from Econsultancy’s Online Video Best Practice Guide. But while video is impactful,…
YouTube Ad Specs [2021 Update]
With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and…
3 Rules for SMS Compliance (and How to Grow Your List Within Text Law)
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