Identifying the CLV-to-CAC ratio is the goal in a per-customer analysis. Variable costs can describe the cost to produce or purchase the product, plus advertising expenses and even shipping in the case of ecommerce. If a widget carries .00 in…
This is slightly higher than what we’ve been seeing at Akvertise, with CPMs ranging from .50-.50. Advertising on social media in general has its benefits, but let’s take a look at some of the money-saving advantages Facebook has over other platforms,…
How does an industry flourish that is banned by federal law, shunned by the credit card networks (Visa, Mastercard, American Express), and rejected by most banks? How do cannabis retailers accept payments when credit cards and merchant accounts are unavailable?…
We’ll keep you all informed of when exactly these updates can be expected, and what you can do to prepare your App Store Page for these exciting new updates. – Liz Emery, Senior Director, Mobile + Ad Tech Solutions at…
Hauser: Yes. We went from a high-margin, no inventory business in software-as-a-service to low-margin, high-inventory in CPG. I’m happy we did. We took a lot of the learnings from software-as-a-service, especially on the marketing side, and applied it to a…
In order to use this feature, you will need to have a business account in WhatsApp, as well as the manpower to manage the WhatsApp chat. Learn how to integrate Facebook Shops with the WhatsApp Business App here. Then in June 2021…
Each November, JetBlue celebrates ‘JetBlue for Good’ – an initiative that highlights the airline’s charitable efforts in aid of its local communities and nonprofit partners. “When you’re a company like [Uber] that has said many things in the past that…
My co-founders and I created Yubo to provide a safe space for younger generations to make meaningful friendships online without the pressure of influencers and ads. Yubo is a space where young people can hang out, communicate in real-time via…
Image Source Amazon requires every seller to register a GTIN with each product listing available on their marketplace. Amazon sellers can either buy legitimized UPC codes directly from GS1 or purchase through a reseller. EAN or European Article Numbers (also…
AI algorithms can forecast when orders will arrive, which means pallets can be placed in readiness in the most efficient positions. Fulfillment. In distribution centers, AI-enabled inventory management aids decision-making on optimum stockholdings based on: AI in Distribution, Logistics But…
What had seemed like the daunting act of randomly cold calling publishers to ask for links or offer guest posts has become a repeatable, natural process. “Our internal process is focused on linking context,” Wirth said as he shared a…
Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one. appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more…