5 Crafty Ways to Split Test Your Google Shopping Ads
Only problem is, this is only available for Search and Display campaigns. Not for Shopping. Luckily,…
Prime Day 2022 Advertising Trends and Learnings
Increases in ad pricing have certainly been concerning for many brands, particularly in 2021 when the…
Charts: Global State of Venture Capital Q2 2022
CB Insights data shows that with a combined 69% in Q2 2022, the U.S. and Asia…
Five9’s Genefa Murphy on the role of the contact centre, IVAs and AI
Leading marketing provides an opportunity to address all aspects of the business and technology domain, and…
Americans’ Sporting Tastes Are Becoming More Eclectic
The data points above are illustrative of an evolution in Americans’ sporting tastes: whereas once it…
Live Stream Shopping Accelerates Ecommerce
Live streaming allows merchants to showcase products in real-time. It gives a face to the brand…
Promotions and discounts: UX/CX considerations for ecommerce brands
Domino’s is a good example of automatic discounting. The restaurant chain has a dedicated ‘Deals’ page,…
What’s a Good Click-Through Rate For …
What is a good click-through rate in 2022 for… Is your click-through rate good, or good…
Amazon Prime Day Results: Analysis & Key Insights for 2022
“Thanks to solid preparation and teamwork on both the Search and DSP side, we smashed another…
Social Media Advertising in 2022: Costs, Types, Tips & Top Channels
These include: Social media advertising is a type of social media marketing where you use paid…
The Best Marketing Channels for Ecommerce Businesses
Pro Tip: Keep tabs on what you’re posting and when via a content calendar. These five…
How to Price Shipping and Handling Fees
So how do you strike the perfect balance? You do a little math (or at least…
Three marketing trends shaping the influencer industry in 2022
This demand has led to the rise of BeReal – a new app that markets itself…
Ecommerce Product Releases: July 17, 2022
Twice monthly I publish a rundown of new releases and collaborations from companies that offer services…
Marketers on future-proofing their teams: data literacy and mindset underscored
“On a personal level, with the teams that I lead and manage – if everyone had…
Ridge Wallet CEO on Influencer Turmoil, iOS 14.5
The other thing to talk about is TikTok’s preference for new creators. TikTok rewards them with…
The 15 Best Website Examples for Creative & Conversion-Boosting Ideas in 2022
So, what makes a great website? Let’s take a look at 17 website examples from a…
SEO: WordPress Plugins to Surface Older Posts
Certainly Google is getting better at crawling JavaScript. But I prefer a plugin that creates plain…