The Details of Shopify’s Massive Q2 2022 Loss

The Details of Shopify’s Massive Q2 2022 Loss

To save costs, Shopify announced that most of its employees would permanently work remotely so the company could repurpose or reconfigure its remaining office space and potentially terminate leases or sublet spaces. The cost of merchant solutions increased by 8.6…

Spiceology Founder Pivots to CPG Startups

Spiceology Founder Pivots to CPG Startups

But I’m a serial entrepreneur. I get itchy. I found a partner, Scott, and we asked ourselves, “If we did this over again, what would we change?” We assembled a consortium of CPG folks with industry experience. We’re the slum…

SEO for Featured Snippets

SEO for Featured Snippets

Some observers consider a featured snippet a win, similar to the top organic position. Others believe it hurts traffic as it typically replaces a page 1 listing and thus clicks. Ahrefs can check the featured position of any website, whether…

No Ecommerce Company Is an Island

No Ecommerce Company Is an Island

Lighting Reimagined partners with a few marketplaces. Houzz is ideal for our home lighting products. It caters to interior designers and homeowners looking for fixtures. Analyze a successful ecommerce business, and you’ll likely uncover vital partnerships and external selling channels.…

Running Low on Link Juice? Try These SEO Tactics

Running Low on Link Juice? Try These SEO Tactics

He responded to a tweet that asked about site navigation and link equity. Create affiliate relationships. Merchants engaged in modern affiliate marketing often seek relationships with creators and influencers who produce content, have an engaged audience, and are willing to…