“This is an area for brands to create a highly curated shopping experience by using everything from lifestyle imagery, hero imagery—you can include promotions and your savings, as well as your own content, like curated recipes.” The session closed with…
The percentage decrease in CVR is rather startling when looking at nearly every industry being affected. Given the disruptions across the board with the pandemic, it’s likely that much of this is the result of the rapidly changing commercial environment.…
Once you have your in-store experience in place, you’ll also need to take a look at your online presence. Marino shares that it’s important to recreate as much of the in-store experience as you can with the tools that are…
Those surveys confirmed that grocery shoppers would continue to view ecommerce favorably. However, many grocers don’t believe they have the necessary capabilities to manage this channel. The report also highlights the actions organizations must take to win in ecommerce. According…
Credit: YouTube Blog According to the announcement, creators who link their stores can display their products across their channel and benefit from Shopify’s real-time inventory syncing so that viewers are never disappointed to find a product out of stock. Since…
— Adobe Express Visme Infogram lets you create and share infographics, reports, slides, dashboards, maps, and social media visuals. Quickly build interactive data visualizations with your brand, colors, fonts, and logo from more than 200 customizable templates. Set objects to…
Like the Google search network, the Google display network runs on a live auction system. When you’re eligible for a given ad unit—according to your targeting parameters—you’re entered into an instantaneous auction with the other eligible advertisers. Google determines your…
Instead of having to set up a rewards program in-house, Moments allows brands to leverage Amazon’s product selection and fulfillment reach to offer rewards. Bottom line is this: The more engaged and invested customers feel invested in a brand and its…
There are a gajillion types of marketing funnels out there with different frameworks and names for each section. But we’ll keep it simple with these: And that concludes our tour of the content marketing funnel. For more help with creating…
Last week we discussed Shopify creating an integration for its merchants’ shops with YouTube, which could easily become another example of the same thing, namely advertisers faced with a pay-to-play dilemma. How this will play out is arguably the most…
Show your audience that your business is the go-to knowledge authority for this particular niche. As mentioned above, creating targeted content helps in this area. Aside from that, try to find areas of the internet where people talk about your…
Continued uncertainty brought about by the ongoing effects of the pandemic, Brexit, war in Ukraine and of course inflation at levels not seen in generations mean there is increased demand for data science advancement – particularly for more frequent and…