Pro Tip: Keep tabs on what you’re posting and when via a content calendar. These five marketing channels are here to stay. And if you’re not using them yet, you’re missing out on opportunities to make some serious cash. Our…
So how do you strike the perfect balance? You do a little math (or at least a little estimating). Dahl’s pet rocks were relatively small. But you’ve decided to market larger versions, so let’s look at the costs. You’ll lose…
This demand has led to the rise of BeReal – a new app that markets itself as the antithesis of Facebook and Instagram. Users are given a two-minute window to take two photos, from the front and rear camera, and…
Twice monthly I publish a rundown of new releases and collaborations from companies that offer services to online merchants. This installment includes updates on social commerce, fulfillment systems, cross-border selling, and managing sales on the go. Bazaarvoice launches Influenster app…
“On a personal level, with the teams that I lead and manage – if everyone had these three technical skills in abundance, then everything would accelerate significantly faster for the clients that we work with.” “So, for me the biggest…
The other thing to talk about is TikTok’s preference for new creators. TikTok rewards them with views. It’s common for a new creator on TikTok to get 100,000 views on a single video. That person will think, “This platform is…
So, what makes a great website? Let’s take a look at 17 website examples from a variety of industries to find out—from copy to creative and everything in between. Small business website examples For most businesses, it’s best to stick…
Certainly Google is getting better at crawling JavaScript. But I prefer a plugin that creates plain HTML text links. — — Related posts, Popular posts, Contextual linking, Internal linking recommendations. WordPress Plugins for Internal Linking Relevant can also link to…
Across all global regions, ecommerce as a share of retail sales is increasing. According to a June 2022 report from Morgan Stanley, in some regions of Southeast Asia and Latin America over the next five years, ecommerce could grow by…
Now that we’re clear on what the psychology of color is and how influential using the right or wrong colors can be in your marketing, here’s how to use color psychology to make your marketing even more effective. And as…
The potential for these results makes adding embedded video to ecommerce email marketing campaigns worth a test. Here are steps to get started. According to a few sources, including video in marketing emails can increase clicks by as much as…
We told you back in March about TikTok increasing the maximum allowable length of videos on its platform, and how this brought it into more direct competition with other major video platforms: It would be foolhardy to dismiss TikTok’s CTV…