Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they have with these sites plays a major part in how much…
2005: Google acquires a platform called Urchin. Urchin was used to “beautify” log files and make them more palatable at a time when log files were our only source of data. Image source Table of contents History of Google Analytics…
Related searches. Amazon generates a list of “Related Searches” below the initial results — from, presumably, actual queries in similar buying journeys. Include the related terms in your product names and categories. Suggestions from Search Suggestion Expander for “deck cleaner.”…
Jade Raad, Director of Brand Strategy, Little Dot Studios. Image: Little Dot Studios. “Do I think it will evolve significantly? Yes. What and how that will be is highly dependent on the western vs eastern uptake on innovation and application.…
You have a busy audience. Most people are bouncing around many places across the web, with cross-channel marketing you’re catching your audience at every step of the sales funnel. Speaking of which, retargeting is a must-have for any cross-channel marketing…
The UPS rate is the daily rate for businesses with scheduled pick-ups. The USPS rates are for the commercial base tier. The UPS rates do not include dimensional weight and do not include the 30-cent peak surcharge per package that…
Footers are often neglected on ecommerce websites. Footer Menu An important consideration when adding a newsletter subscription box is to make it simple and easy. Display in the footer only one field, ready for an email address. Collect other data…
Just as they do on social media platforms, folks follow Amazon influencers they trust for reviews, endorsement, and guidance on which products to buy. Shoppers can also discover influencer-generated content directly within product detail pages. If you’re active on Amazon…
Well done. When you hear the term “emotional ads,” chances are you’re thinking of the cry-and-buy ads like Subaru’s tear jerkers or the SPCA + Sarah McLaughlin ads. The “stop X-ing start Y-ing” approach is a solid way to exude…
I would say one thing to really focus on is to work out how you can make data work better for you. It’s not a new idea, and there’s no one-approach-fits-all solution to this as it really depends on what…
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Join this live Q3 Digital Shift Webinar, hosted by industry expert, Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Register Agenda points: Metaverse latest: we look at the latest brand experiments and developments…