Snap x Cameo Advertiser Program Pinterest debuts TV Studio. The Pinterest TV Studio app allows creators to go live on Pinterest TV and use multiple devices for different camera angles. Currently, the app’s live-streaming tools are available to a limited…
Of course, this sort of research still needs a custodian, and research teams sound a note of caution in the survey, with a majority worrying that ‘democratizing research will result in misleading or faulty research’. However, the sentiment is the…
MobiusX is our powerful AI-enabled eCommerce activation tool that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability. MobiusX continually evolves to sell more of your product, faster,…
Pham is a global authority on productivity, speaking at conferences, teaching courses, and hosting a top podcast. I had a revelation after reading the book: Happy people are productive people. At the beginning of the business, I focused primarily on,…
Crowdfire is a great free social media management tool if curation (and redistribution of your own content) are part of your content marketing strategy. Best free social media management tools in 2022 Buffer Friends+Me Later CoSchedule Hootsuite Crowdfire Tailwind Buffer:…
– Carly Fipps, Programmatic Senior Specialist at Tinuiti “With millions of ad-supported listeners world-wide and robust targeting capabilities, it is a fantastic way to get in front of a desired audience. Its continued user growth and investment in its ad…
Since April 2022, Google has been testing a new, perhaps better, option, the aforementioned “Topics.” (I will refer to Topics, the ad feature, with a capital “T” — distinguishing it from lowercase topics in the generic sense.) Because of the…
Another useful signal of search intent is a keyword’s cost per click in Google Ads. Advertisers are willing to pay more for keywords that drive sales. Hence commercial and transactional keywords tend to be more expensive. Here’s an example Keyword…
Brands will, realistically, have to play ball with the new privacy requirements and adjust to the new normal. The push to privacy will impact all advertisers. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy…
Online communities like Reddit embody everything that contextual targeting is about. Reddit has thousands of sub-groups (called “subreddits”) that each have their own niche interests. In “Social Performance Marketing, As We Once Knew It, is Dead [An Open Letter]“, Avi…
This last step might seem like an outlier in the process, but it is super important: You need to identify who your customer isn’t. Take the monday.com competitive ad example above. The team clearly decided who their audience is—and who…
Barilla’s Lyndsay Weir presenting at Econsultancy Live: CX 2022. Photo credit: ASV Photography Weir outlined three key components of a people-driven approach to data: use cases, quality data, and technology. “You’re going to have to be a privacy-first organisation; they…