How to Write an Influencer Brief
Remember, briefs are not scripts – we still need to allow the influencers to put their…
![76 [Actually] Creative Valentine’s Day Instagram Captions](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2022/02/76-actually-creative-valentines-day-instagram-captions.jpg.webp)
76 [Actually] Creative Valentine’s Day Instagram Captions
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their…
Returns Take a Toll on Online Retailers
For the 2021 holiday season, which started with promotions in October, many retailers implemented more lenient…
UM’s Chris Skinner on the importance of strong agency culture in the ad sector
I’m also very proud to have led the team that won the European Honda account at…
iOS 15: Impact on Email Marketing to Date
Here are the averages I’ve seen among, again, large corporations. Automatically loads all images from emails,…
Why ecommerce needs to shift from acquisition to nurture
Personalised messaging and content takes into account psychographics (actual user behaviour as they interact with your…
Former Ecommerce CEO Asks, ‘What’s Next?’
The other is Modern Fuel, which sells beautiful, well-engineered writing instruments. It was created by an…
The why, what and how of building an app experience shoppers won’t abandon
Collaborate across departments. Siloes prevent anyone from understanding the full picture, and more importantly, from fixing…
Web 3.0 Hot Takes [From Tinuiti’s Privacy Experts]
– Jesse Math, VP, Advanced TV & Video Solutions at Tinuiti There have been a variety…
The Festival of Marketing returns as hybrid event in March
Each day of the Festival offers different content and sessions, with Day One themed around ‘Thinking…
47 Creative February Marketing Ideas (Beyond Valentine’s Day!)
Some of these are general while others are highly specific, so depending on your business, your…
Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]
“By connecting the dots and closing the loop — from ad purchase, to consumer purchase, to…
Advertisers Can Find Power in the Dark
Moreover, overspending on ads means the marketer doesn’t necessarily learn what content resonates with consumers. Going…
Google Replaces FLoC with Topics API: What You Need to Know
You know that saying “it’s not rocket science,” well they should change it to “it’s not…
How to Use Google Autocomplete for SEO
When generating these predictions, Google relies on popular search queries. Other factors include: Autocomplete can also…
2022: Self-disruption in pursuit of ecommerce growth
So, whether going direct, creating a marketplace, a new brand or a subs model, companies in…
2022: The shift to first-party data
Regulators are also baring their teeth and will put further focus on the ethical collection of…
What’s New With MobiusX [Release Notes – Q4 2021]
Executive Summary Our Solution Relevant Audience: Walmart clients Amazon Incrementality & Lift Modeling for Sponsored Ads…