Smart Lockers Are Upending Parcel Delivery
DHL has 340,000 lockers in Germany, accessible by 90% of the population, and more than 3,700…
How should marketers adapt to new privacy measures such as ATT, and what now for personalisation?
“Platforms will group user behaviours into target segments (e.g. Google’s FLoC). This allows for media to…
Product Photography, Part 2: Selecting Tripods
— Medium-duty tripods are a helpful compromise between heavy studio tripods and lighter travel and pocket…
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Your Facebook campaign objective determines how your ad will be served. Similar to Google’s automated bidding…
Lifecycle Marketing in Practice
In this context, understanding who your loyal customers are and why they buy becomes extremely important….
The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
But I think everyone can benefit from planning ahead. email marketing tips or email marketing best…
Ecommerce Product Releases: August 15, 2021
eBay launches 2021 “Up & Running Grants” to support small businesses. eBay has extended its Up…
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How Will IDFA Impact Social App Advertisers? [And Next Steps From The Experts]
As CRM audience sizes decline, consolidate ad sets. Source: Tinuiti’s Facebook Ads Benchmark Report [Q2 2021]…
‘Intrepreneurship’ Has Rewards, Says Company Founder
Bandholz: Did Mark Cuban make an offer? DeLuca: I have no business to promote. But I’m…
Impero’s Michael Scantlebury on brand fame, hard seltzer and AR portals
As commerce becomes more direct-to-consumer, consumers hand decision making over to the algorithm Gods, so paradoxically…
SXSW 2022 PanelPicker Voting Now Open
So, what’s on this year’s agenda? Well, to develop the event’s programming, SXSW invites industry leaders…
Is Your Supply Chain Vulnerable?
“It’s simple project management,” Wilson said. “You have to reverse engineer [the supply chain]. You take…
Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Not only should leaders of cross-functional teams measure progress and success with KPIs, but they should also…
Driven by Covid-19, India’s Ecommerce Surges
Retail ecommerce sales in India should reach .76 billion in 2021, up by 27% from 2020,…
Why and How to Import Cost Data to Google Analytics (+Template)
After you upload your file, you will get a status notification whether the file was accepted…
How to Advertise on TikTok [2021 Update]
Today, TikTok isn’t just for teens. It has quickly become one of the fastest-growing apps and…
Charts: Plastic Waste from Ecommerce Is Flooding the World
The report listed the 10 countries that produced the most plastic packaging waste from ecommerce in…
‘TikTok made me buy it’: How the video-sharing platform is influencing fashion retail
Fashion content on TikTok tends to more accessible and ultimately more influential – hence why fashion…
15 Mobile Payment Systems for Merchants
Stripe enables merchants to accept payments and manage their businesses online. Unify online and offline channels…
How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)
It also involves all types of content, including: …and there are content conditions, like Comments: A…
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What is the Google Deal Results Page? [And Why It’s Valuable for Brands in Q4]
New search additions – like the Google Deal results page – offer a new way of…
What is Walmart Deals for Days?
Walmart ran its “Deals for Days” sale from June 20 to 23, 2021. (Prime Day 2021…
50 Email Marketing Statistics You Need to Know
6. 61% of consumers prefer to be contacted by brands through email. (Statista) 49. Emails that…
Email Marketing Q4 Holiday Planning: Why You Need to Start Now [with expert recommendations]
As the long-awaited summer of 2021 continues to brighten our days and spirits across most of…
11 Tips to Lower Your Customer Acquisition Cost (CAC)
If you find that most of your leads convert through the time window of 9AM to…
CommerceCo Recap: Winning the Digital Shelf
“We see [the maturity curve] more as hockey stick growth [up and to the right]. We…
Ed Turner, CIO at Asendia UK, on the future of ecommerce fulfilment
Today Asendia offsets all its CO2 emissions for transport within Europe, and from Europe to other…
Virtual influencers are helping brands to succeed in China
Three ways influencer marketing is evolving in 2021 A well-thought-out investment in virtual KOLs has the…
Greenbelly Founder, an Accountant, Thrives with Backpacking Meals
Cage: No. There were Cottage Food laws at the time that varied from state to state….
Product Photography, Part 1: Choosing Backdrops
A versatile seamless paper option is Savage’s 01 Super White. Depending on its width and length,…