10 Google Trends That Impacted Advertisers in 2020
“Google is doubling down on helping businesses find new ways to easily generate leads right from…
Data trends in 2021: the expert view on cookies
“What needs to be avoided is for advertisers to divert their ad spend away from placement…
How Emirates Airline uses customer-centric design
Unfortunately, as a result of Covid-19, the size of our Digital Experience Team has been reduced….
A Breakdown of the Top 8 Small-to-Midsize Email Service Providers (ESPs)
The automation workflow builder has a large number of options in its drag and drop interface…
Keys to Accelerating Cloud Adoption and Optimising Cloud Costs
We would like to communicate with you regarding the products and services of the Xeim Group…
Why now is the time to reboot your customer engagement strategy
Bell finished his presentation with a startling Sitecore statistic; 80% of brands believe they offer a…
Email has been pivotal in 2020 but relevance is still key to engagement
To that end, he referred to a recent campaign by Deciem, owner of skincare brands The…
How wellness platform Urban is succeeding with personalisation
Urban then segments its data and syncs it to multiple platforms to generate customer communications across…
Eve Sleep’s CEO on what big brands can learn from a DTC scaleup (and vice versa)
“It’s around making sure every pound you spend – whether you spend it on CX or…
A day in the life of… Elizabeth Tweedale, CEO and founder of edtech startup Cypher
Please describe your job: What do you do? I am the CEO and founder of Cypher,…
Digital strategy doesn’t work without clear alignment between the thinking and the doing
“A product goes through a journey; from a customer looking at it in the market [and]…
8 Modern Amazon Store Examples that Inform, Engage, and Inspire
Learn more here about how we can help you take your Amazon Store to the next…
63% of marketers are struggling to deliver omnichannel experiences
The report is based on an Econsultancy survey of 1,416 business professionals, which took place between…
How does the ecommerce experience in China differ from the west?
China is home to some of the highest-grossing online marketplaces in the world, and a huge…
8 Amazon Trends That Impacted Advertisers in 2020
“Amazon continues to emphasize and release opportunities for brands to tell their story and build brand…
Is Toxic Behavior Ruining Online Communities and Social Media
Hinds gushed about her organization OneUnited and how proud she was of her work there. She…
Amazon Creative Strategies [2021 Guide]
Source: Revlon Store on Amazon Use banners: Banners are a great way to break up your…
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy
Meanwhile, both Hood and Moyon agree that first party data will become more and more relevant…
A day in the life of… Kristan Rivers, CEO of AdInMo
Please describe your job: What do you do? I’m inspired by Amazon’s response to the pandemic,…
Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce
“If Eve had been ‘born’ 50 years ago, we would have been a retail high street…
Tinuiti Primed for Next Phase of Growth with New Partner
As a company, we have experienced consistent growth since our founding. In 2017, we took on…
Key 2020 “Cyber Five” Findings Across Google, Facebook and Amazon Advertising
While many retailers saw significant year-over-year declines in cost per click (CPC) in the early days…
How Avocados From Mexico Is Using OTT To Create Disruptive and Effective Ads
Technology isn’t the only evolution Kinser hopes is coming. With a background in advertising agencies, Kinser…
Aldo’s experience chief on testing & improving the omnichannel retail service model
Image: Willy Barton / Shutterstock.com This creates a simple calculation to prioritise design changes. “In that…
Unilever’s Global VP of Ecommerce: “the channel shift is here to stay”
Image: BalazsSebok / Shutterstock.com “David Attenborough recently joined Instagram and broke records,” she says. “That really…
How a new breed of pet care brands are finding success with a direct-to-consumer model
How brands deliver the aforementioned priorities is also a hugely important factor, which is why many…
A day in the life of… Matt Ramerman, President of Sinch for Marketing
Please describe your job: What do you do? Well, for starters, I am home talking to…
How augmented reality gives new life to physical music
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To understand behaviour shifts and optimize content, SEO is now mission critical
This takes valuable time away from doing things humans are far better at, which is being…
The customer experience challenge demands clear leadership
Hear Capon speak at Festival of Marketing: Fast Forward, June 7-10th, discussing why customer experience is…