Data Types 101: What are First Party, Second Party, and Third Party Data?
– Lakshmi Ramesh, Senior Director of Data Services at Tinuiti First-party data can be used fearlessly…
Google Clicks Declining, CPC Exploding for Many Retailers as US Reopens
A third round of stimulus checks boosted consumer demand in March 2021, with many Americans receiving…
Ecommerce Briefs: Amazon Sellers, Walmart.com Grocery, Click-and-collect
According to Pymnts.com research, “…one of the key drivers of new subscriptions to Walmart+ is its…
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
Let’s quickly refresh on what spend on Google Ads looked like prior to this new tool….
A day in the life of… Josh Partridge, Managing Director & VP UK at Verizon Media
Beyond the entertainment industry, it will also make a significant impact across the likes of transportation,…
What is Sling TV Advertising?
In the following article, we will cover: With major data privacy-focused changes expected to impact the…
As Cookies Crumble, Fingerprinting Could Grow
The Electronic Frontier Foundation, which promotes privacy online, has its own browser fingerprinting test called “Cover…
Tech’s privacy war makes it more important than ever to prioritise customer experience
The time has come for advertisers to take control of their own eco-systems and with that,…
7 Email Copywriting Tips We Swear By (With Examples!)
The average return on investment for email marketing is for every spent. That’s huge for any…
Reopening requires a cross-channel comms strategy
Given this lack of diversity in communication channels, it’s therefore unsurprising that provided with the chance…
What Is OTT Advertising: A Breakdown of Over-the-Top Ads
Beyond being a very fragmented landscape with competing business models, OTT is still a newer channel…
Influencer Marketing, Part 2: Why Use It?
Industry studies back this up. Tomoson, an influencer network, asked brands in 2015 as to the…
A day in the life of… Ramon Kania, CTO at Mitto
Customer behaviour has changed throughout the pandemic as not only are customers expecting brands to personalise…
‘Assisted Conversions’ in Google Analytics Are Attribution Gold
As she was speaking, Kim navigated to Assisted Conversions under the aforementioned Multi-channel Funnels section in…
Drupal Commerce Founder on Collaborative Code, Software Freedom, More
Bandholz: I downloaded and experimented with Drupal around 2008. What’s going on with the platform now?…
Advertising on Walmart Marketplace: Updated Guide for 2021
In order to get the most value from your Walmart.com advertisements, Marsten recommends making careful use…
3 Keys for High-converting Product Descriptions
Trending details. New fads pop up all the time. Sugru, a “mouldable glue,” was created to…
CommerceCo Recap: Tailor-made Shopping Experiences
Crate & Barrel also uses virtual photography to show shoppers what a couch would look like…