Agenda points: Register Now User Experience is the ‘secret sauce’ that differentiates bad products from good, reduces churn, builds loyal customer relationships – and makes those customers fall in love with your brand. The state of UX as a discipline…
Our findings clearly show that Covid-19 has accelerated a re-evaluation of the ways of doing business. Indeed, two-thirds (63%) of executives agree that their organisation’s business model has changed. Of this group, when asked how it has changed, 65% agreed…
Here’s an event press release template to get you started. If your ideal reader finishes your press release and wants more information, you need to make it clear where they should go. Otherwise, you’ll lose the opportunity to engage the…
That trend — online ordering with local pickup or delivery — will likely accelerate. The effect will be a restructuring of the layout of physical retail, with significant store space repositioned for online fulfillment. Data from Edge by Ascential’s Retail…
In our Facebook Ads course, we provide a series of 10-minute articles where top PPC influencers and experts share tips, tutorials, and strategies that have worked for them. You’ll learn nuances of the platform as well as benchmark data to…
The volume and velocity of content is also intense. Brands are creating so much content and DAM systems help make that content more discoverable. By discovering what already exists, companies maximise the investments they already placed in content creation. The…
Microsoft’s primary subreddit provides support to its customers and prospects. Microsoft’s primary subreddit provides support to its customers and prospects. Questions address software updates, new product launches, and various features. Plus, the subreddit helps Microsoft users connect. CeraVe is the most-mentioned…
“By using schedule based budget rules with event based recommendations, you can set your campaigns to adjust budgets only on these peak days ahead of time. Through Amazon Advertising API or Advertising Console, you can set the date range and…
RSAs nearly always have a higher click-through rate than ETAs. (Notice I said “nearly always.” Don’t @ me with your exceptions.) create as many expanded text ad combinations in your account that you believe you will reasonably use in the…
This is especially valuable for sellers that want to take advantage of a TwoDay Delivery promise whenever feasible, but don’t have a wide range of warehouses that would make meeting that timeline possible nationwide. Thanks to Walmart’s mapping of “over…
Facebook increases intellectual property protection with the release of Brand Rights Protection. Facebook has released Brand Rights Protection, an updated tool formerly known as the Commerce & Ads IP Tool. Brand Rights Protection provides companies with features to protect their…
Boyd agrees: “Marketers need to get closer to customers to understand their true intent, beyond keywords. This will entail a new approach to strategy and measurement, with digital marketers taking more responsibility for the full customer journey.” We turned to…