13 WordPress Plugins for Membership Subscriptions
— s2Member MemberPress Wishlist Member MemberPress lets you create, manage, and track membership subscriptions and sell…
How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)
For example, let’s say you have a webinar closely aligned with your product and a user…
Legacy systems are still holding back financial services from delivering joined-up CX
Consequently, this digital growth has also opened up new opportunities for companies; 37% of all financial…
Tinuiti Live: A Recap of the Most Valuable Marketing Conference in 2021
There are over 235 million smartphone users who are seeking out privacy-preserving measures. How can a…
Using a Smartphone for Stellar Product Photos
Raw photos without filters are best so designers and photo editors can work their magic. Still,…
Personal-care Founder: No More Petrochemicals
Malka: He’s hitting petrochemicals from one end, and we’re hitting it from the other. We both…
7 Ways to Influence Buyer Decisions with Marketing Psychology
The commitment and consistency bias is one where, once we heed a small request, we are…
A day in the life of… Mary Say, co-founder & CEO of Brand Potential
We’ve seen the same patterns this past year but with a particular focus on brand transformation…
Snug’s CEO on the CX of buying a sofa: “upholstery companies just didn’t listen to their customers”
“Being available for customers 24-7 is crucial. That means if a customer has a question at…
Charts: U.S. Direct-to-consumer Sales 2018 to 2020
— As shown below, direct-to-consumer ecommerce sales in the U.S. in 2020 represented 4.1 percent of…
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
If you have a business with a large reach or an international market, consider personalizing your…
Apple iOS 14.5 Update is Here: A Survival Kit To Help You Keep Calm and Carry On
Marketers must develop new methods for delivering targeted advertising and measuring performance while complying with privacy…
What Google Chrome FLoC Says about Targeted Ads
Modern digital ad targeting relies on individual and personal information. An online retailer, for example, can…
10 Cost-Effective (and Sanity-Saving) Marketing Automation Tools for Small Businesses
There are many different marketing automation tools for different needs, and many marketers make the mistake…
Data governance is key to healthcare companies competing on CX and innovation in 2021
Three-quarters (75%) of healthcare respondents report that they are “Highly effective” (20%) or “Effective” (55%) at…
Email Conversion Guide, Part 3: Retargeting
Email marketing funnels guide consumers from exposure to purchase. Done correctly, a conversion funnel weeds out…
Customer journey optimisation and smart martech: Where to start?
Ben Wild, Business Lead at Coveo, agrees that leaning too heavily on customer data can result…
How creative automation can plug the content gap and leave time to create
Figure 2: Will AI & automation negatively impact your branding efforts? Information silos, disconnected workflows, multiple…