While the path to success will always look a bit different from business to business, one of the same bricks you’ll find within them all is among the simplest, and arguably the most important: They offer a product or service…

There are three main types of studio (interior) lights to photograph products: fluorescent, light-emitting diodes (LED), and tungsten. Each has positives and negatives. Lighting tents, such as this example from FotodioX, work well with small and medium-sized products. Image: B&H…

I saved the best for last! Target return on ad spend (or tROAS) is one of the most common Shopping bid strategies because it focuses on a popular Shopping metric: ROAS. However, tROAS has now been folded into the max…

According to Zalando, the Connected Retail platform can help partnering retailers generate up to 60% incremental Gross Merchandise Volume (GMV) on top of their regular top line. Other benefits include increased footfall due to local stock visibility, and more sustainable…

A further breakdown can be found in the Multi-Channel Funnel, Top Conversion Path Reports where you get to see source/medium, campaign, or some other user flow from their first touchpoint through to conversion. ad copy according to each platform, the audience…

Customer acquisition costs can make or break an ecommerce business. Efficient spending could produce new, profitable customers. Spending too much could bankrupt the company. In 2019, global financial services group Nomura estimated Apple Card spent 0 acquiring each new cardholder…

The Internet Archive is a resource of internet sites and other digital artifacts. It works with 750-plus libraries and partners through its Archive-It program to identify important web pages. It provides 25-plus years of web history accessible through its Wayback…

#autumnaesthetic skip to the hashtags, I’ll understand. Tips for coming up with authentic fall hashtags #whyisitdarkalready 1. Modify to industry and location #backtoschoolshopping build a quality following. niche. 5. Think about what your audience is looking for in the fall…

Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China. If…

The path to purchase is changing a lot, with more products being purchased online than at any other time in retail history. According to eMarketer, nearly 150 million consumers worldwide became first-time ecommerce buyers in 2020. More than one-third purchased…

Podcasting requires consistency. A podcast can help with customer acquisition and retention. It can provide reusable content. And it’s one of the simplest ways to launch content marketing. So before you start, set clear, measurable objectives. Know the key performance…

I still send forms. A form can ask the questions that matter most to customers. Businesses tend to make a lot of assumptions. I even question my own contrarian nature. Am I right? Am I wrong? So our forms ask…