Breaking News: Roku Acquires Nielsen’s Advanced Video Advertising Business [What It Mean For Marketers]
The difficult truth is that traditional TV advertising is dying out. TV viewership is dropping, and…
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What is the Post-IDFA Alliance?
Apple’s upcoming iOS14 update is going to significantly affect marketers and business owners–especially those heavily invested…
Pros, Cons of Credit Card Surcharges
Some U.S. states, however, ban surcharging. One of those was Kansas, as a U.S. District Court…
7 Easy Ways to Get More Traffic from Evergreen Content
Search for the keyword your content is currently targeting and see if there are related or…
A day in the life of… Ruth Rowan, CMO of NTT Ltd.
As the CMO, I am responsible for NTT Ltd.’s overall marketing and communications strategy and program…
Lockdown search trends: How brands can maintain momentum with their SEO and content strategy
With shops set to open next month according to the lockdown roadmap in England, now is…
CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?
Fortunately, TikTok is not yet saturated. There are still opportunities to promote your business there. Marketing…
What is Apple’s SKadNetwork API?
Since its introduction in 2018, the SKAdNetwork has had very low adoption levels from ad networks….
The Future of Online Grocery Shopping: Q&A with Instacart CRO
Prior to joining Instacart, Dallaire drove unprecedented growth for Amazon’s global ad sales business as the…
What is Facebook Aggregated Event Management? [And How Will It Limit Event Tracking For Brands?]
Be sure to check out “The Future of the Web” to find out everything you need…
February 2021 Top 10: Our Most Popular Posts
Generating informative and meaningful content can strengthen a brand and provide value to its customers. There…
FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping
Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly…
8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions
While it’s difficult to provide convincing enough social proof in your search ad where there’s limited…
11 TikTok Video Ideas for Merchants
Share product info. Have an ongoing sale? A new promotion? Something was out of stock but…
Tomlinson’s Feed: Fresh and Relevant after 75 Years
Knecht: Exactly. I grew up working in the business. I was out on the sales floor…
A day in the life of… Luka Zak and Joshua Brandon, co-founders of We Generate
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate –…
The best social stories & campaigns from February 2021
While the tweet itself was weird enough to gain some attention, containing little to no context…
How brands can use ‘human-centred’ AI to help create business value
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